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Section: Fragrance > Fine Fragrance
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The Case for Fragrance Family Loyalty
Fine fragrance marketing initiatives and sales training continue to ignore the fundamental tie that binds people to their perfume—the olfactory experience of wearing a favorite scent. The fragrance industry continues to dance around the edges of olfactory marketing, but hasn’t gotten religion, investing only half-heartedly in promotional programs based on fragrance families.
Jan 23rd, 2012
Photo provided by Singapore Memories
Travelling East With Singapore Memories' Latest
Inspired by Singapore landmarks, the collection of room serums includes 20 scents, ranging from floral to woody fragrances.
Jun 22nd, 2018
Coty's Once Upon A Scent is taking place throughout the Diwali, Christmas, and New Year festivities.
Coty Launches Holiday Omnichannel Gifting Experience
The immersive event utilizes KOL engagement to drive attendance to the in-person event.
Dec 14th, 2022
Supplemented with a Q&A with founder Lola Tillyaeva and perfumer Guillaume Flavigny, the discussion dove deep into the lengthy process behind the formulation of Royal Earth.
The Harmonist Launches Royal Earth Parfum
P&F+ attended a virtual event hosted by The Harmonist to celebrate the fragrance house’s newest scent launch.
Oct 10th, 2022
Each scent in the collection is priced at $79 for 50 ml and $28 for 10 ml travel size.
Forvr Mood Launching Fine Fragrance Collection
The range of scents is said to suit every mood and occasion.
Mar 29th, 2024
Hangzhou Grascent August
Hangzhou Grascent Co., Ltd.'s alpha-Damascone
Aug 8th, 2024
Air Eau de Parfum has a complex woodsy scent with notes of jasmine, tobacco, sweetwater and citrus.
Bustle’s Top Fragrances Launching in 2022
Some anticipated fragrances in 2022 include Gucci Flora Gorgeous Gardenia and the relaunch of Fenty Eau de Parfum.
Mar 21st, 2022
The brand’s three debut fragrances are inspired by nature.
Good Kind Pure Debuts Fragrance Line
The brand’s three debut fragrances include woody, floral and amber notes.
Feb 11th, 2022
GUESS ICONIC includes fragrance notes of Sichuan pepper, black pepper and geranium.
GUESS Launches GUESS ICONIC for Men
The new men's fragrance is the counterpart to the popular GUESS ICONIC for Women eau de parfum.
Apr 4th, 2025
Blindfold eau de parfum includes fragrance notes of saffron, tobacco, sandalwood and tonka bean.
L’OBJET Introduces Blindfold Eau de Parfum
The unisex fragrance was developed in collaboration with master perfumer Yann Vasnier.
May 8th, 2025
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DRT Launches Floral Aroma Chemical
DRT's latest fragrance ingredient offers a boost in men's fragrances.
Dec 16th, 2015
Scentbird's latest in its Confession of a Rebel line is Morning After and Almost Single, two fragrances designed for the fall season.
Scentbird Launches Two Fall Fragrances
Scentbird's latest in its Confession of a Rebel line is Morning After and Almost Single fine fragrances.
Oct 21st, 2021
Moncler is expanding into fragrance with the debut of Moncler Pour Homme and Moncler Pour Femme, two woody fragrances inspired by the outdoors.
Moncler Debuts First Fragrance Line
Moncler is expanding into fragrance with the debut of two woody fragrances inspired by the outdoors.
Oct 19th, 2021
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Cosmopolitan Launches Eau de Juice
Eau de Juice will be available exclusively at Ulta Beauty. Actress Ashley Benson has been named the face of the campaign.
Aug 7th, 2019
Cartier's rose inspired fragrances. Photo: Yahoo.
Cartier Announces 2021 Fragrance Launch
Cartier will be debuting three rose inspired fragrances in early 2021.
Dec 22nd, 2020
Aman luxury fine fragrance line. Photo: Aman's Facebook.
Aman Releases Fine Fragrance Line
The fragrances are said to take the characteristic and individual notes of five Aman destinations across the globe.
Dec 10th, 2020
It Hits Different by Scotch Porter. Photo: Scotch Porter.
Scotch Porter Debuts Fragrance Line
This is the brand's first fragrance line among its beard, hair and face products.
Dec 3rd, 2020
Eyes Closed offers scent notes of cinnamon, cardamom, carrot, orris butter, ginger, papyrus and patchouli.
Byredo Launches Eyes Closed Perfume
Eyes Closed offers scent notes of cinnamon, cardamom, carrot, orris butter, ginger, papyrus and patchouli.
Oct 13th, 2022
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