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Robertet Enters New Era of Growth, Innovation and Leadership

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Barcelona Perfumery Congress 2025 Celebrates Record-Breaking Edition, Marking Milestone in International Growth

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dsm-firmenich Announces Launch of Fragrance Innovation, emotiOn social connection

The company and its collaborators created a behavioral testing methodology to measure human reactions in the context of social interactions.

Under the new research project, the Estée Lauder Companies seeks to decode the neurological connections between fragrance and emotion to drive fragrance product development, packaging innovation, the development of consumer experiences and marketing claims, and more.

The Estée Lauder Companies' New Research Project to Decode the Scent-Emotion Connection

The Estée Lauder Companies seeks to decode the neurological connections between fragrance and emotion to drive fragrance product development, packaging innovation, the development of consumer experiences and marketing claims, and more.

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Symrise Strengthens Fragrance Leadership with Strong Results, AI-Driven Innovation and Global Creative Expansion

Navigating volatility, delivering emotional benefits and sustainable materials, and the implications of augmented creativity.

Community gathering on social media through livestreaming and the metaverse, improvement of communication with customers, and even involving them in product development, this will surely consolidate and push e-commerce opportunities even further in the coming years.

Euromonitor Investigates Digital Engagement in Fragrances

Discover the latest insights informing the future of fragrance formulation and consumerism.

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IFF Details Data-Backed Scent Platforms at in-cosmetics Global 2026

The company is positioning scent as a tool to influence a broader range of emotional states beyond traditional cues like relaxation, including comfort, reassurance and optimism.

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Givaudan’s Next Era of Growth, Innovation and Fragrance Excellence

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Mane’s Growth Playbook for a Fragmented Fragrance Economy

From AI-driven creation and insight to the power of biotech acquisitions.

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Fragrance at an Inflection Point

Recent signals point to an industry entering an era of augmented creativity and new horizons.

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Can Fragrance Help Cure the Loneliness Epidemic? Givaudan Innovates to Boost Belonging.

Scent can communicate presence, attentiveness and openness at a time when consumers are experiencing what the company describes as a “pandemic of loneliness.”

María Ángeles Santiago, senior perfumer, Iberchem

Iberchem Senior Perfumer María Ángeles Santiago Discusses Exciting Trends & Timeless Formulations

Santiago also shares advice for new perfumers and the evolution of the industry.

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Scaling Fragrance: Iberchem on Growth, Emotion and the New Creative Tech Era

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Top 5 Fragrance Headlines of March 2025

Check out our most popular fragrance articles from the past month.

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Junior Perfumer Clémentine Beun on Finding her Path to Fragrance and SIMPPAR Young Perfumer’s Award

The winner of the Young Perfumer's Prize discusses the importance of her mentors and humility in learning the art of olfaction.

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Top 5 Fragrance Headlines of September 2025