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Section: Fragrance > Fine Fragrance

Marriage of a Fragrance

If you do come up with the right idea, then you’ve got to find the fragrance that matches that idea and that’s a second hurdle that sometimes becomes difficult, I will describe an idea that was great, and a fragrance that didn’t marry well to that idea. The result of this mismarriage is at best a short term success and at worst a total failure. So, matching that fragrance becomes a second key hurdle.

The Designer Image—lnternationai Fragrance Style

It has been my attempt to share some of the joy and excitement we feel at Avon in creating new fragrances. I would like to thank all the perfumers for the willing and highly creative cooperation we have always encountered in creating together dynamic new fragrances for the entire world.

Training of Perfumers in an International Fragrance Company

Perfumery training. Our perfumery training courses can be compared to a school of music. We teach the theory and technique and it is then up to the perfumer to develop a tamer and reach virtuosity.

Concerning the Circumstances Favorable to the Creation of an Original Perfume

For the person who is endowed with imagination, everything serves as a pretext for imagining— in other words, for executing projects of the mind in a preferred field or fields. This becomes all the more rapidly a game because being experienced in this type of gymnastic one practices it with success and consequently with pleasure. And the imaginative person, gifted with taste, wiIl naturally be drawn in the direction of artistic creation.

Creative Perfumery in a Commercial World

A change in our mission has shown itself. We must at the same time seize everything new, everything innovative, anticipate in every way; we must also contribute to creating new consuming mediums, new consuming patterns.

From Creation to the Retail Shelf

Fragrances from Production to Market. First of all, do we have a problem--or does everything work so well from creation to the retail shelf that there is nothing to worry about? I think not. I have had the good fortune in my career to have been a creative perfumer, as well as having been involved in the purchase of raw materials, production, and contact with customers on their final selections for the retail shelf. Let’s take each of the above one at a time.

Analysis of Fragrance Mixtures by GC/MS and the Computer

Instrumentation. We would like to point out that the human eye and nose are still the best pattern recognizes. A computer cannot replace a perfumer; however, a computer is much more efficient in processing huge amounts of data and performing repetitious calculations. In the analysis of complex mixtures such as fragrances, we are able to use the computer to select important information which will direct us on how to spend the valuable human effort so often pressed for time.

Perfumery: Techniques In Evolution. Part V

A meditation on the art, craft and latest science of fragrance creation

Perfumer Support of Sales

To this observer, the session appeared to be a much appreciated direct dialogue between customer perfumers and supplier perfumers which apparently doesn’t happen very often

Natural Synthetics

In conclusion, synthetics will continue to dominate the creative ideas of perfumers. These synthetics may come from the classifications:

GC-FT/lR and the Analysis of Aromatic Essentials

In the area of instrumentation one can hope for the emergence of more. intense energy sources, a higher transmitting light pipe, and improved electronics; all resulting in significant reduction of sample size requirements. We would hope that current research efforts in GC-FT/IR-MS continue and that that type of dedicated instrument appears in the commercial sector.

The Trials and Tribulations of the Perfumer

I shall keep my paper geared to the problems of the perfumer of an essential oil-compound house in Europe exporting a major part of its production worldwide. I am purposely stressing the point of worldwide exports because this has a direct bearing from the outset on the modern perfurmer’s code of conduct.

Application of Biotechnology to the Perfumery Industry

Here, I wish to suggest the future contributions of biotechnology to the perfumery industry by introducing the studies done in the past and also some newer techniques, such as recombinant DNA cell fusion, bioreactor and tissue culturing.

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The Commercial History of Grasse

Grasse perfumery which lost the monopoly for the cultivation of its flowers, then the monopoly for the processing of essential oils, still keeps a prominent part in the trade of essential oils.

Bulgarian Zdravetz Oil

Some of the components of an essential oil have opened the way to the discovery of new groups of compounds with unusual chemical behavior. Our subject, zdravetz (Geranium macrorrhizum L,), belongs to the Geraniaceae family, which abounds in aromatic plants including the genus Pelargonium. It originates from South Africa and is widespread along the Mediterranean coast. Large quantities of pelargonium oil, incorrectly known as “geranium oil,” are produced from different varieties of Pelargonium roseum L. Of the genus Geranium, only zdravetz is used in Bulgaria for production of essential oil and aromatic extracts.

Perfumery Techniques in Evolution—II

The relation between the great aromatics and the new creations still continues; it is precisely the understanding of these aromatics which gives us a glimpse of what is going to take place in this decade of the eighties.

Is There A Reason To Wear A Fragrance?

If we treat our products with respect, and motivate professional people to promote sales in a creative way, we can be assured that people will continue to buy and wear fragrance in increasing numbers. They have done it for thousands of years. Why should they stop now? People like to be noticed, remembered, identified, feel euphoric, attractive and considered elegant.

Perfumery: Evolution of Its Techniques—Part I

The present state of the science comes about by our effort, by a study of these perfumers and their work. By assimilating the experience of the great classics, and by their mastery of the basic new elements at their disposal, new generations of perfumers create this present state, and provide examples for the future

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