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Section: Fragrance > Ambient Scent
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The Role of Fragrance in Product Development
The goal of my presentation is to provide the perfume industry with our view of fragrance as a key material in cleaning products. Fully realizing that most perfumers see fragrances with artistry and passion, I must confess that I am treating perfume as simply a raw material used to create another product.
Apr 7th, 2016
The Febreze CARstrology Collection features 12 car vent clip fragrances that are designed to pair with each zodiac sign.
Febreze Releases Astrology-paired Car Fragrance Collection
The car vent clip fragrances are designed to pair with each zodiac sign.
May 10th, 2022
Ojai Lavender is available as a soy candle, reed diffuser or incense sticks.
P.F. Candle Co. Launches Ojai Lavender Scent
Ojai Lavender is available as a soy candle, reed diffuser or incense sticks.
Feb 9th, 2022
The limited-edition Beautiful Pain Collection includes three 10-oz, double-wicked coconut soy candles and three 4-oz room sprays.
Tyrese Launches Beautiful Pain Home Fragrance Collection
Singer and actor Tyrese Gibson partnered with Wick and Glow Candle Company to create a collection inspired by his seventh album.
Nov 19th, 2024
The Zap Odor Control Platform includes four ingredients that target specific malodors.
Givaudan Introduces Reimagined Zap Odor Control Platform
The Zap platform targets specific malodor problems with dedicated technologies based on regions, climate and consumer needs.
Apr 17th, 2025
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Firmenich Presents at the Reinvented Toilet Expo
The company unveiled its findings on how appealing odor can act as a driver of positive behavior change and shared for the first time that its malodor control technologies will be reaching low-income consumers across South Africa and Bangladesh before the end of 2018.
Nov 8th, 2018
Target's December birthstone candle. Photo: Target.
Target Launches Project 62 Birthstone Candle Collection
Each month recieves its own different fragrance from citrus to woodys.
Dec 14th, 2020
ASP Announces 2011 Perfumers' Choice Awards Finalists
Voting ends April 1
Mar 22nd, 2011
The Mother’s Day packaging can be applied to a trio of candles or a single candle and comes with a personalized note.
Otherland Offering Mother’s Day Packaging for Candle Set
The Mother’s Day packaging can be applied to a trio of candles or a single candle and comes with a personalized note.
Apr 12th, 2022
Using Firmenich’s ScentMove tool, which according to the company 'provides a template for verbalization of emotions and enables the evaluation of feelings elicited by odors and fragrances,' consumer insights professionals were able to connect the dots between specific emotions and focus.
Firmenich: EmotiCode Scents Boost Focus & Cognitive Performance
Per Firmenich, "EmotiCode Focus fragrances increased mental processing speed in both tasks, versus fragrances that did not use EmotiCode creation rules and the control condition with no odor."
Nov 30th, 2022
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P.F. Candle Co. Releases Its Sandalwood Rose Scent
The latest fragrance is a unisex floral scent that features notes of violet leaf, patchouli, iris, cashmere rose, sandalwood, amber, oud and musk.
Aug 15th, 2018
Scentsy's new Mickey and Minnie inspired merchandise offers different ways to enjoy classic scents with scent warmers, bars and more.
Scentsy Releases New Mickey and Minnie Themed Products
Scentsy's new Mickey and Minnie inspired merchandise offers different ways to enjoy classic scents with scent warmers, bars and more.
Feb 9th, 2021
The first product collection of the partnership was inspired by Shondaland's drama series on Netflix, 'Bridgerton.'
Bath & Body Works Announces Yearlong Partnership With Netflix
The partnership will bring award-winning storytelling to life through the power of fragrance in the first collaboration of its kind for Bath & Body Works.
Mar 15th, 2024
This marks the first of many Pura fragrances in collaboration with Disney planned for this year.
Pura Launches Disney's Frozen 2 Inspired Fragrances
The collection includes two fragrances based on Elsa and Anna.
Mar 29th, 2021
Each candle is inspired by a region, from French gardens to cliffside villages. Photo: Paper Rifle Co.'s Facebook.
Rifle Paper Co. Launches Botanical Scented Candles
Each candle is inspired by a region, from French gardens to cliffside villages.
Mar 4th, 2021
The candles hold notes of neroli, frankincense and myrrh, and melt into unique forms.
Lesse Partners with Hands for Candle Collection
The candles hold notes of neroli, frankincense and myrrh, and melt into unique forms.
Feb 1st, 2022
The ScentChat app is designed to integrate with existing messaging apps, like WhatsApp or Facebook Messenger.
IFF Introduces AI-Powered ScentChat App
The app will integrate into existing messaging apps and allow perfumers to receive real-time consumer feedback.
Feb 7th, 2025
Snap Fitness's signature scent, developed by the ScentAir team, is meant to stimulate and soothe in times of stress.
ScentAir Announces Global Partnership with Snap Fitness
Snap Fitness's signature scent, developed by the ScentAir team, is meant to stimulate and soothe in times of stress.
Jul 15th, 2021
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