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Ambient Scent
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Section: Fragrance > Ambient Scent
Ambient Scent
Woodhouse Spa and Apotheke Launch Spa Candle Collection
The three candle scents were designed to replicate the tranquil environment of the Woodhouse Spa.
Ambient Scent
Linking Scent and Well-being Through Functional Fragrance
Looking into the new generation of alluring mood-boosting scents steeped in wellness.
Ambient Scent
ScentAir Announces Global Partnership with Snap Fitness
Snap Fitness's signature scent, developed by the ScentAir team, is meant to stimulate and soothe in times of stress.
Ambient Scent
Danica Patrick Enters Fragrance with Voyant Candle Collection
The collection was co-created with The Society of Scent in New York City and Jean Claude Delville, perfumer for fashion brands, including Givenchy, Marc Jacobs and Vera Wang.
Ambient Scent
Apotheke Collabs with Bars on Cocktail Candle Collection
Apotheke collaborated with The NoMad, Maybe Sammy and Attaboy to create a candle collection inspired by each bar’s signature drink.
Personal Care/Beauty
‘Tis the Season: Bath & Body Works Launches Holiday Fragrances
The collection of 75-holiday fragrances features returning favorites like Vanilla Bean Noel, Winter Candy Apple and a new white agarwood, starflower and sandalwood scent.
Ambient Scent
Wick and Skull Releases Call of Duty-inspired Candles
The three candles are inspired by elements of the Call of Duty video game series, including Nuketown, Second Chance and Pacific.
Ambient Scent
Yankee Candle Partners with Brittany Snow, Unveils Brand Refresh
Enhancements include longer lasting fragrance, upgraded wax formulation and improved burn.
Trends
Deck the Halls with Recent Holiday Scent Launches
See the latest scents from brands including Glasshouse, Amaffi, Literie, Bath & Body Works and L'Occitane.
Beverage
Symrise Releases Second Quarter Results With Solid Growth
Symrise has released its second quarter earnings, which reported an increase in sales of 3.6% due to increasing demand and an improved capital management system.
Ambient Scent
Bath & Body Works Releases Fall and Halloween Collections
Haunted Nights Three-Wick Candle, with forest-like notes of sage, mahogany and verbena.
Ambient Scent
IFF Appoints Azelis Fragrance Distributor for Western Europe
The agreement covers supply of fragrances for cleaners, detergents, fabric care, air care, personal wash, beauty care and fine fragrances.
Ambient Scent
Remove Unwanted Odors from Your Lab with Halo
We know that clean, quality air is critical when evaluating your chemicals and creations. The Halo air filtration system is easily installed in the ceiling of your lab and requires no connection to HVAC.
Ambient Scent
Homesick Collabs with Sugarfina on Valentine’s Day Bundle
The collaboration includes two Homesick candles and two Sugarfina gummy candies.
Fragrance
ScentMatch Launches Home Fragrance Brand at Walmart
The collection features nine scents, inspired by designer fragrances, in flame-free wax melts.
Fragrance
The Fragrance Foundation UK Awards 2025 Winners Announced
Winners awarded in 16 categories across fragrance industry.
Fragrance
Safe, Accessible Sanitation: Firmenich Opens Mobile Toilets for Women
The “Mobile Toilet for Her” will provide more than 150 local women in Pune, India improved accessibility to sustainable hygiene facilities.
Event Coverage
ScentWorld 2008 Report: Optimizing Consumer Experience through Fragrance
Exploring the role of fragrance in marketing and brandingFragrances created for brands’ retail and other environments don’t have to be the olfactive equivalent of Muzak. Rather than blanket a space with a generic scent, perfumers, fragrance house experts and brand specialists are partnering to create innovative signature scents that transmit cues about brand personality, identity and position within the competitive landscape. In an age in which consumers are constantly bombarded with brand messages, scent presents an underutilized avenue for cutting through the noise. At the recent ScentWorld conference in New York sponsored by the Scent Marketing Institute, a range of speakers—including perfumers, manufacturers, sensory scientists and branding experts—discussed scent’s role in branding and marketing. “We are responding to the explosive growth of scent marketing across a wide range of industries,” says the Institute’s founder Harald Vogt.
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