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Section: Fragrance > Ambient Scent

The ScentLy-Car diffuser offers a Christmas tree scent designed to be plugged into car air vents.

Arcade Beauty's Carestia Launches ScentLy Diffusers

Made of recyclable cardboard and cork from industrial waste, these two products can be fragranced and customized.

You offers scent notes of pink pepper, amber and iris.

Glossier Launches Signature Scent in Candle Form

The You fragrance was initially launched in 2017.

The ScentChat app is designed to integrate with existing messaging apps, like WhatsApp or Facebook Messenger.

IFF Introduces AI-Powered ScentChat App

The app will integrate into existing messaging apps and allow perfumers to receive real-time consumer feedback.

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P.F. Candle Co. Releases Its Sandalwood Rose Scent

The latest fragrance is a unisex floral scent that features notes of violet leaf, patchouli, iris, cashmere rose, sandalwood, amber, oud and musk.

The Happiest Road Publishing Co. launches new interactive Meditation Collection candles for its online sobriety gift shop.

Online Sobriety Gift Shop Debuts Meditation Collection Candles

The Happiest Road Publishing Co. launches new interactive Meditation Collection candles for online sobriety gift shop.

Asian-American founders, Erica and Mark, created hand-poured soy wax wood-wick candles free from gluten, toxins, paraben and phthalates.

Emme Essentials Specializes Scents Inspired by Asian Flavors

The brand recently launched a collection of wax melts and seasonal candles.

The three candle scents were designed to replicate the tranquil environment of the Woodhouse Spa.

Woodhouse Spa and Apotheke Launch Spa Candle Collection

The three candle scents were designed to replicate the tranquil environment of the Woodhouse Spa.

The candle is part of Ikea's Store in a Box package, recreating the sensory experience of visiting an Ikea store to celebrate its 10th anniversary.

Ikea Debuts Swedish Meatball Scented Candle

The candle is part of Ikea's Store in a Box package, recreating the sensory experience of visiting an Ikea store.

P&G Takes Steps Towards Smart Home

P&G announced a new product when, connected with a smartphone app, gives homeowners complete control over the scents of their home.

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Safe, Accessible Sanitation: Firmenich Opens Mobile Toilets for Women

The “Mobile Toilet for Her” will provide more than 150 local women in Pune, India improved accessibility to sustainable hygiene facilities.

ScentWorld 2008 Report: Optimizing Consumer Experience through Fragrance

Exploring the role of fragrance in marketing and brandingFragrances created for brands’ retail and other environments don’t have to be the olfactive equivalent of Muzak. Rather than blanket a space with a generic scent, perfumers, fragrance house experts and brand specialists are partnering to create innovative signature scents that transmit cues about brand personality, identity and position within the competitive landscape. In an age in which consumers are constantly bombarded with brand messages, scent presents an underutilized avenue for cutting through the noise. At the recent ScentWorld conference in New York sponsored by the Scent Marketing Institute, a range of speakers—including perfumers, manufacturers, sensory scientists and branding experts—discussed scent’s role in branding and marketing. “We are responding to the explosive growth of scent marketing across a wide range of industries,” says the Institute’s founder Harald Vogt.

Air Wick x Stacey Solomon's thirteen-piece collection ranges from Mist Diffusers to Plug-ins.

Stacey Soloman x Air Wick Launch Home Fragrance Collection

The collection utilizes the Spring Roses fragrance, which features sandalwood and rose to create a light, floral and woody scent.

The Pura x Floral Street scent diffuser collaboration uses Pura's Smart Device.

Pura x Floral Street Collab on Scent Diffuser Collection

The collaboration includes five fragrances, Midnight Tulip, Vanilla Bloom, Grapefruit Bloom, Sunshine Bloom and Wonderland Bloom.

AI analyzes the data on how to perceive more than 5,000 scents extracted from customers of the nose shop in advance and verbalizes each person's favorite scent.

Scentmatic x Biotope Host AI Scent Experience Pop-ups

AI analyzes the data on how to perceive more than 5,000 scents extracted from customers of the nose shop in advance and verbalizes each person's favorite scent.

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Stay in Tune with Your Scents

Vapor Communications launched Cyrano, a personal consumer electronics device, which plays sequences of scents through a speaker and mood modification platform.

ScenTree offers the combined scent of a Christmas tree, scents of cooking, cocktails and more.

Ulta-Lit Tree Company Launches ScenTree Diffuser

ScenTree offers the combined scent of a Christmas tree, scents of cooking, cocktails and more.

Designed to drop into packaging, Aroma-Can is intended to produce a pleasant aroma made to mask unwanted odors in products.

Airnov Announces Aroma-can Strawberry and Mint Scents

Designed to drop into packaging, Aroma-Can is intended to produce a pleasant aroma made to mask unwanted odors in products.

Ingrid Nilsen launches holiday candle collection. Photos: Instagram.

Ingrid Nilsen Launches The New Savant Fragrance Studio

The former youtube influencer has co-founded The New Savant to create her own line of fragrances.

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