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Section: Fragrance > Ambient Scent
Event Coverage
Behind the Fragrance at Day 3 of the World Perfumery Congress
The last day of the educational sessions took a behind-the-scenes look at several popular fragrances and social media's role in educating consumers about the story of perfume.
Fine Fragrance
From Fruity to Floral: Nest Fragrances Releases 3 Scents
The Wild Poppy, Rose Noir & Oud and Velvet Pear scents will be available in a variety of product formats starting in late January and early February 2019.
Fragrance
Over 3500 P&G Products are now Included Within SmartLabel
"The addition of these products is indicative of P&G's transparency goals—previously announced via Ambition 2030—"to help people make informed choices by providing ingredient information in a way that is clear, reliable and accessible."
Ambient Scent
Pura x Caswell-Massey Collab on Yellowstone Smart Diffuser Set
The set includes Pura's Smart Home Diffuser and two Caswell-Massey fragrances inspired by Yellowstone National Park.
Ambient Scent
Snif Enters its Rose Era in an Ulta-exclusive Collaboration with Monet McMichael
The latest scent represents a 5x scale up of its typical fragrance launch, per the brand.
Ambient Scent
Pantone Announces Scent Collab with Pura to Debut 2025 Color of The Year, Mocha Mousse
P&F+ connects with chief fragrance officer Mara Dumski to discuss the partnership and the inspiration behind the scent's formulation.
Ambient Scent
Siblings Launches Scent No.12 Candle Kit
Scent No.12 is a 10 oz. candle that holds scent notes of cannabis, mint and sage.
Ingredients
Perfume Ingredient Market Projected to Reach $11.4 Billion by 2032, Says New Market Report
Consumers are seeking premium formulations and spending more on their personal care products.
Fragrance
ScentAir Has Acquired ScentHD
“There are a lot of exciting plans for the ScentAir Home line and many new products in the works,” said ScentAir CEO Dan Connors. “We’re proud to bring what had previously only been available to commercial customers to home fragrance lovers.”
Ambient Scent
Homeworx by Harry Slatkin Launches Spring Fragrances
The launch include six new fragrances ranging from candles to body products.
Ambient Scent
Luxe + Hardy's Work From Home Candle
The work from home candle is filled with pure essential oils.
Trends
Deck the Halls with Recent Holiday Scent Launches
See the latest scents from brands including Glasshouse, Amaffi, Literie, Bath & Body Works and L'Occitane.
Ambient Scent
Juliette Has A Gun Launches Home Collection
The line's scent is inspired by the company's Not A Perfume fragrance.
Fragrance
Hilary Duff’s Home Fragrance Brand To Join QVC
Founded in 2021, Below 60 creates cruelty-free home fragrances, including fragrance diffusers and candles.
Ambient Scent
Molton Brown Launches Home Fragrance Collection for Hotel Partnership
The Home Fragrance collection features five of Molton Brown’s most popular fragrances.
Trends
US Consumers Cozy Up to Hygge Trend and Home Scents
The Danish 'hygge' trend is keeping U.S. consumers cozy while promoting growth in the home care scent market.
Ambient Scent
KKW Fragrance Enters Home
The Crystal Gardenia candle is inspired by the brand’s fine fragrance of the same name.
Ambient Scent
Homesick Launches MLB Candle Collection
The MLB Collection combines ballpark scented food and drink, with the aroma of parks around the United States.
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