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Section: Fragrance > Ambient Scent

The collection includes candles and reed diffusers in nine spring-inspired scents.

Slatkin + Co. Launches Spring Collection with Elton John

The second collaboration comes off the success of the pair's holiday candle collection, which sold out in minutes.

The candles are intended to relieve anxiety and invoke memory through scent therapy.

Sidia Launches Scented Candles

The candles are intended to relieve anxiety and invoke memory through scent therapy.

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Patent Pick: Stop Stressing

Breathe easier with bergamot. Get away with grapefruit. Loosen up with lemon and relax with rose. AmorePacific has patented an aromatherapy blend for anti-stress effects in perfume and cosmetic applications.

The Smart Diffuser functions entirely on Bluetooth through the accompanying Scent app.

Scent Australia Home Announces Smart Diffuser

The Smart Diffuser functions entirely on Bluetooth through the accompanying Scent app.

The candle is part of Ikea's Store in a Box package, recreating the sensory experience of visiting an Ikea store to celebrate its 10th anniversary.

Ikea Debuts Swedish Meatball Scented Candle

The candle is part of Ikea's Store in a Box package, recreating the sensory experience of visiting an Ikea store.

P&G Takes Steps Towards Smart Home

P&G announced a new product when, connected with a smartphone app, gives homeowners complete control over the scents of their home.

“This is about giving people the chance to connect with scent in a way that’s very intentional, immersive and totally personalized,” said Evin Ellis, director of global marketing and e-commerce.

ScentAir Launches Build-Your-Own Sample Pack for Consumer eCommerce Line

Customers can now sample up to six fragrances from the brand’s collection of over 80 scents.

The platform’s data states that 79% of users say that air care products contribute to a greater sense of well-being at home.

Scentmate by dsm-firmenich Outlines Three Olfactive Trends Shaping Air Care This Summer

Consumers are spending more time at home focusing on self-care and mood enhancing rituals, thus seeking air care products as a tool for relaxation.

Homeworx by Harry Slatkin's Lily of the Valley Candle. Photo: Homeworx.

Homeworx by Harry Slatkin Launches Spring Fragrances

The launch include six new fragrances ranging from candles to body products.

The ScentLy-Car diffuser offers a Christmas tree scent designed to be plugged into car air vents.

Arcade Beauty's Carestia Launches ScentLy Diffusers

Made of recyclable cardboard and cork from industrial waste, these two products can be fragranced and customized.

You offers scent notes of pink pepper, amber and iris.

Glossier Launches Signature Scent in Candle Form

The You fragrance was initially launched in 2017.

The ScentChat app is designed to integrate with existing messaging apps, like WhatsApp or Facebook Messenger.

IFF Introduces AI-Powered ScentChat App

The app will integrate into existing messaging apps and allow perfumers to receive real-time consumer feedback.

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Safe, Accessible Sanitation: Firmenich Opens Mobile Toilets for Women

The “Mobile Toilet for Her” will provide more than 150 local women in Pune, India improved accessibility to sustainable hygiene facilities.

ScentWorld 2008 Report: Optimizing Consumer Experience through Fragrance

Exploring the role of fragrance in marketing and brandingFragrances created for brands’ retail and other environments don’t have to be the olfactive equivalent of Muzak. Rather than blanket a space with a generic scent, perfumers, fragrance house experts and brand specialists are partnering to create innovative signature scents that transmit cues about brand personality, identity and position within the competitive landscape. In an age in which consumers are constantly bombarded with brand messages, scent presents an underutilized avenue for cutting through the noise. At the recent ScentWorld conference in New York sponsored by the Scent Marketing Institute, a range of speakers—including perfumers, manufacturers, sensory scientists and branding experts—discussed scent’s role in branding and marketing. “We are responding to the explosive growth of scent marketing across a wide range of industries,” says the Institute’s founder Harald Vogt.

AI analyzes the data on how to perceive more than 5,000 scents extracted from customers of the nose shop in advance and verbalizes each person's favorite scent.

Scentmatic x Biotope Host AI Scent Experience Pop-ups

AI analyzes the data on how to perceive more than 5,000 scents extracted from customers of the nose shop in advance and verbalizes each person's favorite scent.

Air Wick x Stacey Solomon's thirteen-piece collection ranges from Mist Diffusers to Plug-ins.

Stacey Soloman x Air Wick Launch Home Fragrance Collection

The collection utilizes the Spring Roses fragrance, which features sandalwood and rose to create a light, floral and woody scent.

The Pura x Floral Street scent diffuser collaboration uses Pura's Smart Device.

Pura x Floral Street Collab on Scent Diffuser Collection

The collaboration includes five fragrances, Midnight Tulip, Vanilla Bloom, Grapefruit Bloom, Sunshine Bloom and Wonderland Bloom.

The solvent in fragrances is much more than a simple diluent; it's crucial for solubilizing the diverse fragrance ingredients into a stable, homogenous solution.

Sustainable Solvents: Balancing Performance and Environmental Responsibility in Fragrances

Solvay's Augeo is a sustainable, high-performance solvent solution that positively contributes to olfactory performance.

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