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Section: Fragrance > Ambient Scent
Ambient Scent
Pura's Chief Fragrance Experience Officer Weighs in on Consumer Demands and Evolving Trends
Mara Dumski began her fragrance journey at IFF, where she worked for 25 years.
Fragrance
ScentAir Launches Build-Your-Own Sample Pack for Consumer eCommerce Line
Customers can now sample up to six fragrances from the brand’s collection of over 80 scents.
Fragrance
Symrise AG Appoints Walter Ribeiro to Executive Board & Jörn Andreas Exits Company
And Jean-Yves Parisot takes over as interim head of the Scent & Care segment.
Ingredients
Ethyl Dehydrocyclogeranate
The odor of ethyl dehydrocyclogeranate is described as intense and diffusive, with natural, fresh, damascone, rose and apple notes, woody aspects and longlastingness.b Ethyl dehydrocyclogeranate is a multifaceted diffusive spicy rose with apple cider and other spicy aspects.
Fine Fragrance
OCTAVIA MORGAN Los Angeles Emphasizes ‘Thoughtful Formulation, Transparency and Sensory Experience’: Q&A with CEO, Creative Director
A member of the 2023 cohort of Ulta Beauty’s MUSE Accelerator program, Octavia Morgan built her brand to include signature blends and clean ingredients.
Ambient Scent
KKW Fragrance Enters Home
The Crystal Gardenia candle is inspired by the brand’s fine fragrance of the same name.
Ambient Scent
Noure Essentials Debuts Valentine Collection
The Valentine's Day inspired fragrance includes rose, hibiscus and musk and is available in two forms.
Ambient Scent
Earth Friendly Products Sets the Mood
Earth Friendly Products has introduced a series of five room sprays based on various moods and a line of fabric and carpet odor eliminators.
Ambient Scent
Travelling East With Singapore Memories' Latest
Inspired by Singapore landmarks, the collection of room serums includes 20 scents, ranging from floral to woody fragrances.
Fragrance
IFF Announces China Scent Exploration Program
The new initiative leverages AI and cultural insights to create unique fragrances for Chinese consumers.
Ambient Scent
Homesick Announces Tropical Escapes Collection
The tropical escapes collection from Homesick features two scents, Great Barrier Reef and Galapagos Islands.
Regulatory & Research
Patent Pick: 'Smell-evision' Cartridge
Patent Picks are chosen by the editors from publicly available sources. Today's technology features a cartridge designed to release fragrance in conjunction with audio-visual displays.
Ambient Scent
Glasshouse Launches Limited-edition Candle
Fireside in Queenstown features a woody fragrance with top notes of clove and cinnamon, middle notes of orris and base notes of guaiac wood and tonka.
Fragrance
Eurofragance Appoints Three Master Perfumers
The fragrance house has awarded the title of Master Perfumer to three of its most experienced Perfumers, reinforcing its leadership position in the industry.
Fragrance
Lalique Launches Exclusive Candle Collection
The collection draws inspiration from the Mediterranean, Morocco and India.
Ambient Scent
EPA Rejects NRDC's Air Freshener Petition
The US Environmental Protection Agency (EPA) has rejected a petition submitted by the National Natural Resources Defense Counsel (NRDC) and allied groups requesting actions regarding air fresheners. The petition "claimed that some air fresheners may cause health problems because they contain phtalates," says a Fragrance Materials Association (FMA) bulletin.
Ingredients
Unilever and Fragrance: Emotion and Function
Marcella Bartoletti on scenting personal, home and oral care brands for a changing world.
Ambient Scent
Le Labo Launches Encens 9 Candle
The candle is designed to bring a calm state with notes of amber and clove.
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