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Section: Fragrance > Ambient Scent

Inside Fragrance: Evolution of an Air Care Giant

P&F's January issue takes a look at the evolution of Procter & Gamble's Febreze brand (page 18). Here, GCI magazine explores how Hettich has made the brand a huge success and what is in store next

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Editor's Note: Snacks and Air Care: Dynamic Growth

This issue, we’re exploring two booming categories in flavor and fragrance: snacks and air care. With wellness at its core, we’re seeing exciting new trends that are shaping innovation through sustainability, personalization and attention to sensory experiences.

Sandra Barvaux shares, 'Our goal is to offer Aera consumers beautiful fragrances that resonate with the ambiance they desire to create in their homes.'

Evolving Home Care Market Trends According to Aera

During a one-on-one interview, Sandra Barvaux to shared insight into the brand's evolution, collaborations, current exciting trends in home care and more.

The fragrances available were crafted to create a real-to-life experience in the home.

ScentWorx By Slatkin + Co. Available at Walmart

The lifestyle fragrance brand known for iconic, true-to-life scents is officially available at Walmart stores nationwide with offerings of candles and personal care items.

The Mother’s Day packaging can be applied to a trio of candles or a single candle and comes with a personalized note.

Otherland Offering Mother’s Day Packaging for Candle Set

The Mother’s Day packaging can be applied to a trio of candles or a single candle and comes with a personalized note.

Ambient scenting, which is scenting a space to produce a more favorable experience, can benefit workers, consumers, and brands in 2021.

Commercial Ambient Scenting in a Post-pandemic World

In the new normal, ambient scents can provide consumers and workers a sense of safety, while adding value to brands in a way that only the fragrance industry can.

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Remove Unwanted Odors from Your Lab + Case Study

We know that clean, quality air is critical when evaluating your chemicals and creations. The Halo air filtration system is easily installed in the ceiling of your lab.

The project involves extracting DNA from floral specimens to predict the gene sequences that create smell molecules.

Haeckels Recreates Extinct Flora in Collaborative Perfume Project

The project involves extracting DNA from floral specimens to predict the gene sequences that create smell molecules.

The fragrances were curated and created using VivaScentz, a fragrance design tool that allows perfumers to create compositions that can enhance wellbeing.

Pura Partners with Kenneth Cole on Fragrances

The fragrances were created using VivaScentz, a fragrance design tool that allows perfumers to create compositions that can enhance wellbeing.

The candle is made with a soy-blend wax and cotton wick. Photo: Pattern's Facebook.

Tracee Ellis Ross Debuts Pattern's First Candle

The candle is said to have a clean and non-overpowering fragrance.

Scentsy has launched Lady and the Tramp and The Little Mermaid inspired fragrances. Photo: Scentsy.

Scentsy Adds to its Disney Fragrance Collection

Scentsy has launched Lady and the Tramp and The Little Mermaid inspired fragrances.

The scents are conceptualized in Stockholm, developed in Paris and made in Grasse. Photo: Uniform's Instagram.

Uniform Creates Home Incenses and Perfume Oils

The scents are conceptualized in Stockholm, developed in Paris and made in Grasse.

Photo: Bath & Body Works.

Bath & Body Works Launches Springtime Candle Lineup

From a bouquet of sweet flowers to a whipped coffee, Bath & Body Works has released four new candle fragrances.

CPL Aromas Opens New Site in Dubai

Located in Dubai’s Jebel Ali Free Zone, the new site houses a full service perfumery, applications laboratory and a warehouse to stock fragrances.

The limited-edition Beautiful Pain Collection includes three 10-oz, double-wicked coconut soy candles and three 4-oz room sprays.

Tyrese Launches Beautiful Pain Home Fragrance Collection

Singer and actor Tyrese Gibson partnered with Wick and Glow Candle Company to create a collection inspired by his seventh album.

The Zap Odor Control Platform includes four ingredients that target specific malodors.

Givaudan Introduces Reimagined Zap Odor Control Platform

The Zap platform targets specific malodor problems with dedicated technologies based on regions, climate and consumer needs.

The lab will feature a fragrance research and innovation space, a compounding facility and evaluation booths.

Unilever Opens US Fragrance Lab in Connecticut

The new fragrance lab will serve as a collaborative space for perfumers, scientists and product developers.

Scent No.12—is a 10 oz. candle that holds scent notes of cannabis, mint and sage.

Siblings Launches Scent No.12 Candle Kit

Scent No.12 is a 10 oz. candle that holds scent notes of cannabis, mint and sage.

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