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Section: Fragrance > Ambient Scent
Each single pack of wax melts features 12 melts with over 36 hours of fragrance time.
ScentMatch Launches Home Fragrance Brand at Walmart
The collection features nine scents, inspired by designer fragrances, in flame-free wax melts.
May 1st, 2025
ScentWorld 2008 Report: Optimizing Consumer Experience through Fragrance
Exploring the role of fragrance in marketing and brandingFragrances created for brands’ retail and other environments don’t have to be the olfactive equivalent of Muzak. Rather than blanket a space with a generic scent, perfumers, fragrance house experts and brand specialists are partnering to create innovative signature scents that transmit cues about brand personality, identity and position within the competitive landscape. In an age in which consumers are constantly bombarded with brand messages, scent presents an underutilized avenue for cutting through the noise. At the recent ScentWorld conference in New York sponsored by the Scent Marketing Institute, a range of speakers—including perfumers, manufacturers, sensory scientists and branding experts—discussed scent’s role in branding and marketing. “We are responding to the explosive growth of scent marketing across a wide range of industries,” says the Institute’s founder Harald Vogt.
Nov 10th, 2008
Better World Fragrance House Carby Musk candle features velvet, musk, floral, amber and soft marine notes.
Drake Adds Carby Musk to Better World Fragrance House
The relaunch of the Carby Musk candle features velvet, musk, floral, amber and soft marine notes.
Apr 14th, 2022
Air Wick x Stacey Solomon's thirteen-piece collection ranges from Mist Diffusers to Plug-ins.
Stacey Soloman x Air Wick Launch Home Fragrance Collection
The collection utilizes the Spring Roses fragrance, which features sandalwood and rose to create a light, floral and woody scent.
Mar 30th, 2022
The Pura x Floral Street scent diffuser collaboration uses Pura's Smart Device.
Pura x Floral Street Collab on Scent Diffuser Collection
The collaboration includes five fragrances, Midnight Tulip, Vanilla Bloom, Grapefruit Bloom, Sunshine Bloom and Wonderland Bloom.
Feb 15th, 2022
Keva is a fragrance and flavor manufacturer based in India.
Fragrance Creators Association Adds Keva USA to its Membership
Kedar Vaze, chief executive officer of Keva, said, “Joining FCA enables us to strengthen our engagement with industry peers and amplify our leadership in sustainability initiatives.”
Dec 6th, 2024
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Shiseido's Perfume for Mazda Wins IF Packaging Design Award
Shiseido's perfume, "Soul of Motion" for Mazda won an IF Design award for its packaging. Out of 5,576 entries throughout 59 countries, 75 designs in all categories received the prestigious award.
Mar 30th, 2017
US Home Fragrances to Reach $6 Billion by 2012
According to Packaged Facts, the market for home fragrance products in the United States has shifted over the last several years due to the performance of mass-market air fresheners; report cites the successful promotion of P&G's Febreze line.
Dec 31st, 2008
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Firmenich: Malodor Control Key Lever in Tackling Sanitation Crisis
Firmenich research cites malodor control as key lever in sanitation crisis relief
Nov 21st, 2019
The collection includes an amber body mist, soap, body wash and candle.
Zum by Indigo Wild Launches Four Amber Scented Products
The collection includes an amber body mist, soap, body wash and candle.
Aug 25th, 2022
Winter Pine offers scent notes of evergreen pine and other essential oils.
Zum by Indigo Wild Launches Five Pine-scented Products
Winter Pine offers scent notes of evergreen pine and other essential oils.
Oct 11th, 2022
Glasshouse Fragrances announced U.S. retail partnerships with Saks Fifth Avenue, Bloomingdales and Neiman Marcus.
Glasshouse Fragrances Continues U.S. Expansion, Launches Limited Edition Candles
Glasshouse Fragrances announced U.S. retail partnerships with Saks Fifth Avenue, Bloomingdales and Neiman Marcus.
Feb 15th, 2022
The report suggests the increasing product launches and use of candles for special occasions and home decor are market drivers.
Global Candle Market Projected to Grow From 2021-2025
The report suggests the increasing product launches and use of candles for special occasions and home decor are market drivers.
Jan 5th, 2022
The establishment of Scentys Inc. in New York is designed strengthen partnerships with multinational perfume companies for olfactory experiences in-store.
Fragrance Diffusion Systems Innovator Scentys Opens Offices in United States
The establishment of Scentys Inc. in New York is designed strengthen partnerships with multinational perfume companies for olfactory experiences in-store.
Jul 7th, 2023
The three-day event featured a bustling expo hall with nearly 120 exhibitors showcasing unique raw materials from every corner of the globe.
Fragrance Ingredients, Equipment & Technologies Showcased at World Perfumery Congress 2024
Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.
Aug 8th, 2024
The fragrance is inspired by Michigan's freshwater coastline, wineries and lavender fields.
Pure Michigan Collaborates with The Aroma Labs, Launches Summer Fragrance
The fragrance was developed in collaboration with custom perfumery The Aroma Labs and is one of four seasonal scents.
Jun 23rd, 2025
4Ever Sweet has notes of candied grape, sweet berry and powdered sugar, and evokes the scent of the nostalgic Sweethearts Candy.
Bath & Body Works Announces Collaboration with Sweethearts for Valentine’s Day
The collection will feature a new limited-edition fragrance, 4Ever Sweet.
Jan 9th, 2025
Madame X includes fragrance notes of apricot, bergamot, saffron and sandalwood.
Pura Launches Madame X Fragrance in Collaboration with The Met
The fragrance is inspired by John Singer Sargent’s 1883-84 oil painting.
May 8th, 2025
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