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Type: Article

Section: Fragrance > Ambient Scent

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Revitalizing rose cultivation and a future in essential oils in Azerbaijan

Revitalizing rosa damascena cultivation and oil production in Azerbaijan’s picturesque Alazani Valley, Lecheq Farm & Distillery share a glimpse of their ethically produced treasures.

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Elevate Your Creations with Techvina's Vietnamese Organic Cassia Oil

Elevate your culinary and fragrance creations with organic cassia oil. With a legacy of excellence and sustainable practices, Techvina offers premium USDA, Canada, and Europe certified organic cassia oil and its natural isolates to enhance your flavors.

Unilever and Fragrance: Emotion and Function

Marcella Bartoletti on scenting personal, home and oral care brands for a changing world.

Through the science of aromachology, functional fragrance makes you smell good and can unlock your subconscious, making you feel calmer, happier and less stressed.

Linking Scent and Well-being Through Functional Fragrance

Looking into the new generation of alluring mood-boosting scents steeped in wellness.

Ladd Smith, RIFM

Green Fragrances for Cleaning Products: Compatibilities and Conflicts

Ladd Smith (RIFM) discusses the prospects for a working definition of sustainability, green and more.

Michael Carlos, Givaudan.

Fragrance in Good Times and Bad

Givaudan's Michael Carlos on how the economic crisis might reshape the industry.

Morgan shared, 'With OCTAVIA MORGAN Los Angeles, my goal is to offer sophisticated, gender-inclusive scents that elevate the senses while respecting well-being and the environment.'

OCTAVIA MORGAN Los Angeles Emphasizes ‘Thoughtful Formulation, Transparency and Sensory Experience’: Q&A with CEO, Creative Director

A member of the 2023 cohort of Ulta Beauty’s MUSE Accelerator program, Octavia Morgan built her brand to include signature blends and clean ingredients.

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Scent and Efficacy in Home Care

Learn more about the dynamics driving innovation and growth in global fragrance formulation and application in home care, laundry care, air care, dishwashing and surface cleaners.

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The Power of Scents and Brands

Never before has an interactive discussion between a fragrance house and its client taken place in a public setting. Never before until today, that is—when Jeb Gleason-Allured, editor in chief of Perfumer & Flavorist and Global Cosmetic Industries magazines, and program director of the World Perfumery Congress (WPC), brought both to the stage to lead attendees through the dynamics of the client-perfumer relationship and the power it brings to brands.

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Editor's Note: Snacks and Air Care: Dynamic Growth

This issue, we’re exploring two booming categories in flavor and fragrance: snacks and air care. With wellness at its core, we’re seeing exciting new trends that are shaping innovation through sustainability, personalization and attention to sensory experiences.

6 Trends and Innovations in Ambient Scent

Books, Italy, and summer scents are popular home fragrance themes while collaborations, sustainable candles, and air care innovations continue.

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Nasal Cilia: The ‘Long and Short’ of Scent-sation

Researchers at the Perelman School of Medicine at the University of Pennsylvania have identified patterns in cilia length and function within the naval cavity of a mouse model.

Designer and Fragrance Foundation hall of fame honoree, Marc Jacobs at the 37th Annual FiFi Awards.

37th Annual FiFi Winners

In its 60th year, the Fragrance Foundation celebrates the history and future of fragrance.

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Fragrance Handbook: Creating a Winning Candle Fragrance—From Brief to Manufacture

Addressing the three “C’s” of formulation: cost, compatibility and cold throw—plus a candle fragrance glossary. “Air Care—US,” a Euromonitor report released last winter, detailed this $2 billion-plus market, which grew 6% between 2004 and 2005. Within this segment, candles jumped 30%—more than any other category—to sales of $265 million.

As consumers increasingly scrutinize ingredients and seek natural air care products, the number of launches making a botanical and/or herbal claim has doubled over the last five years.

Functional Fragrance Benefits in Air Care

As customers demand more than just standard fragrances, houses are turning to additional technologies to meet their needs.

Sniffing Out the Future: Airzai’s Smart Tech is Disrupting the Fragrance Game

Co-founder and CEO Muneeb Mushtaq explains the research behind his company’s mood-enhancing scents, and where he sees technology leading the wellness and fragrance industries.

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Keeping Laundry Detergent Fresh

As consumers become more sophisticated with their fragrance choices in home care, air care, candles and car care among others, fragrances are beginning to emerge as a popular feature in laundry detergent products as well.

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Relighting the Flame

As scented candles lead the way in air care, fragrance compositions are more creative than ever, while technical considerations explore natural waxes and solvents for a more eco-friendly label.

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