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Section: Flavor > Trends

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Bud Light Adds a Citrus Twist

Bud Light is adding a citrus flavor to its light beer lagers with the introduction of Bud Light Orange and a refreshed Bud Light Lime.

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The Uncommon Citrus Universe

How the rapid proliferation of citrus flavor profiles, notions of authenticity, technical breakthroughs, supply issues and global taste preferences are reshaping the ingredient landscape

There is a diverse consumer preference on the ideal level of sweetness. Photo: Symrise.

Symrise Releases Consumer Sweetness Preference Study

There is a diverse consumer preference on the ideal level of sweetness.

Citrus focus: Argentina’s Lemon Industry

The history and future growth of citrus in this top lemon-producing country. In the northwest corner of Argentina, in the province of Tucumán, lies an agricultural area that has become the world’s No. 1 producer of lemons and lemon byproducts in the past 30 years.

Future Market Insights, the citrus flavors market to surpass $4,931.5 million by 2031.

Report: Citrus Flavor Market Value

The report details that increasing demand from industries, including bakery and confectionery, beverages and dairy products, is driving the global citrus flavor market.

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Starbucks Has a Blonde Moment With Latest Espresso

In response to an increasingly diverse coffee beverage market, Starbucks Coffee Company has released a blonde espresso with a balanced and subtly sweet taste profile.

The Value Sweet Spot: Consumers Want it All

New report highlights how a "recessionary mindset" may reshape food, beverage, personal care and home care categories for good.

Forward Thinking: Citrus in the Limelight

Citrus’ refreshing effervescence is still appealing to palettes.

Register for free to tune into this videocast sponsored by ADM.

[video] Go to the Core of Citrus with ADM

Chief Citrus Flavorist and Global Technical Director Zareena Valappil connects to discuss the market.

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Citrus Trend Lends Itself to Beverage Industry

More than 50% of the flavors sold globally consist of citrus, according to Citromax.

Japan’s Sweet Tooth Leads to Limited Edition KitKats

While the KitKat was invented by Britain’s Rowntree confectionery company in 1935, the Japanese are the taking the wafer chocolate candy to the next level

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Featured Job: Global Citrus Flavorist at Firmenich

Firmenich is looking for a global citrus flavorist to become a key member in its global citrus strategic business platform.

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Squeezing for Novel Citrus Flavors at Flavorcon 2018

Going beyond simply orange, Richard Pisano, Jr., president of Citrus and Allied Essences Ltd., will discuss during Flavorcon how citrus flavors have branched out with the emergence of yuzu, tarocco and blood orange tastes.

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Sour to Sweet: Miracle Berry Makes Red Wine Taste Better

Make cheap red wine taste more expensive with the new miracle berry, which transforms wines to have a fuller, rounder flavor.

People consume citrus flavors every day and – unlike some other taste profiles – there are well-established expectations for a citrus-based sensory experience that is consistent across applications.

Solutions for Natural Citrus Flavors Amid Supply Disruptions

Despite the unknowns and inconsistencies of the global marketplace, the industry is not giving up on citrus. See what's next for citrus.

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Ferrero’s Sweet Tooth: Nestlé's U.S. Confections Acquired

Nestlé has announced that Ferrero will acquire its U.S confectionery business, in an effort to focus on its pet care, bottled water, coffee, frozen meals and infant nutrition markets.

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Forward Thinking: Sweet Talk

Chocolate and candy innovation is being driven by global flavor inspiration from food and beverage trends, interactive chocolate and candy experiences, new distribution channels, customized and better-for-you candy, as well as functional ingredients and new technology.

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Sweet Clean is Made of These: Clean Labeling and Brand Loyalty

As ripe with promise as it is subject to scrutinization (and confusion), clean label ingredients pose challenges that are certainly with overcoming, which will be discussed during Flavorcon 2019.

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