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Section: Fragrance

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Fragrance Marketing: Translating Creativity into Success

Our next topic is a very intriguing one. Which is more important to the success of a fragrance ?... The skills of the creative perfumer, the skills of the marketing department, or, are they equally important?

The Shampoo Market in Southeast Asia

This article will outline the consumer’s shampooing habits, the current picture of the shampoo market and the fragrances used in the leading brands of shampoos. Some data on the perception of common fragrances will also be included.

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Natural and Synthetic Musks in Perfumery

The natural musk has been replaced by synthetically prepared isolates and other diverse, less expensive aromatic cbemicals. It has been a long way from the first synthetic nitro musks at the beginning of this century to the macrocyclic musks and various categories of newer synthetic musks.

The launch includes three perfumes in the strong cologne collection. Photo: Francis Kurkdjian's Facebook.

Maison Francis Kurkdjian Expands Aqua Trilogy

Francis Kurkdjian continues his saga and offers three new variations of his Aqua fragrances.

Game Day Bar has notes of peanuts and leather and a burn time of 50 hours.

Miller Lite Releases Bar Inspired Candle

Miller Lite's candle will give fans the feeling of being at a bar during game day.

Molten Brown offers three signature fragrances for hotel collections. Photo: Vanity Group.

Molten Brown Partners with Vanity Group

Molten Brown offers three signature fragrances for hotel collections.

Hermès H24 refillable fragrance is a light and fresh scent with sage and sclarene. Photo: Hermes.

Hermès Debuts H24 Men's Fragrance

Hermès H24 refillable fragrance is a light and fresh scent with sage and sclarene.

Multisensory Exhibit Pushes the Perfumery Envelope

Focusing on putting artistry back into perfumery, Mane recently removed all creative (consumer demographics, concepts, etc.) and cost constraints from a team of perfumers as part of a multisensory marketing-led initiative dubbed Fragrance Avatar. The project allowed perfumers to create “from their very core.”

FMA Spring Dinner Marks New Era

As the industry gathered to honor its tireless advocates, FMA prepared for its next chapter

NPD's data has revealed resilient sales for fragrance in 2021.

Fragrance Boomed During Mother's Day 2021

Per NPD, fragrance sales grew 33% compared to pre-pandemic 2019.

Candle demand is increasing in spas, massage centers and other commercial places.

Report: Global Candle Market Growth Value

The demand for candles is increasing among consumers seeking self-care and relief from anxiety, headaches and more.

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Sozio Welcomes New Senior Account Manager

Robert Sansone, who will serve as senior account manager for the south east region, brings more than 20 years of industry experience to the role.

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IFF Names Dominique Ropion Master Perfumer

IFF has named Dominique Ropion its second master perfumer, after his over 18-year career with the company.

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SC Johnson Acquires Method and Ecover

SC Johnson has signed an agreement to acquire home care and body care companies Method and Ecover.

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Ralph Macchio to Retire from Coty

Coty chief scientific officer, Ralph Macchio, has announced his retirement after several decades at the company. Macchio played a hand in some of the company's recent successes.

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MG Gülçiçek R&D Receives Government Backing

MG Gülçiçek has earned government backing for its R&D center, extending its resources and tax attributes for its current projects, including timed fragrance release research.

The association’s key achievements include administration relationships, advancing science-based regulations, supply chain advocacy and more.

Fragrance Creators 2021 Annual Meeting Recap

The association’s key achievements include administration relationships, advancing science-based regulations, supply chain advocacy and more.

The campaign is intended to help people understand the science of smell, showcase new research and facts, while also listing organizations that can support people with anosmia.

IFRA UK launches Fragrance Matters Campaign

The campaign is intended to help people understand the science of smell, showcase new research and facts, while also listing organizations that can support people with anosmia.

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