IFRA has announced the opening of its India liaison office, enabling IFRA to better support the Indian fragrance industry to build capacity and reach ever higher standards of quality, safety and sustainability and improve global marketability.
The IFRA India liaison office began initial operations during the pandemic and has worked virtually for the past two years. The association welcomes the chance to celebrate the official inauguration with an in-person opening.
With its liaison office in India, IFRA seeks to develop a local understanding of international best practices and to advocate for relevant fragrance legislation in India. This includes the sectors of cosmetics and chemicals and the new biodiversity act.
Martina Bianchini, president of IFRA, stated, “I am delighted to officially launch the IFRA India liaison office. India has a long and storied history in scents, perfumes and fragrances. It is the source of many vital raw materials that are essential along the entire fragrance value chain.”
Hans Holger Gliewe, chairman of IFRA, shared, “Our presence in India will strengthen the fragrance industry, helping it to meet global standards and enabling success in the international fragrance market.”
Bhuvana Nageshwaran of Ultra International, part of the IFRA delegation, said, “IFRA is here to learn about the needs of the stakeholders in the Indian market and to support their capacity-building activities. India is a major supplier of high quality, natural fragrance ingredients, and IFRA’s know-how and expertise will enhance India’s ability to compete internationally.”
Bianchini added, “Our engagement in India highlights the importance of the country's fragrance sector in the global industry. In working here, I have especially appreciated the close dialogue and support of Sant Sanganeria, founding chairman and managing director of Ultra International Limited, who has been a key player in helping us build a successful partnership.”