On February 27, 2025, flavor manufacturer Symrise announced the relaunch of its beverage incubator (formerly known as Califormulations) now named bWorks.
bWorks will offer customers end-to-end solutions and leverage consumer insights, rapid prototyping and agile marketing. Company officials say that the incubator will allow for speed to market at the right size and flavor profile.
“Our modular services, from insights and design to prototyping, development and full-scale production, makes us the ideal partner for our customers’ beverage innovation journey,” said senior director of beverages Fernando Levy. “Customers can obtain limited-edition runs, line extensions, regional or national launches, or long-term productions from us. bWorks adapts to customer needs through our bundle services and longstanding flavor expertise.
bWorks will support its customers with its three beverage-focused locations in the United States: Teterboro, N.J., Columbus, Ga., and Laguna Beach, Calif.
