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IFRA UK launches Fragrance Matters Campaign

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The campaign is intended to help people understand the science of smell, showcase new research and facts, while also listing organizations that can support people with anosmia.

International Fragrance Association United Kingdom launched a Fragrance Matters campaign to provide education on scent and raise awareness about anosmia, the loss of smell.

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The resources are intended to help people understand the science of smell, showcase new research and facts, while also listing organizations that can support people with anosmia.

IFRA UK said on their website, “Our ability to smell affects us in many ways—as an early warning system that can alert us to danger, a memory arouser that can uplift our mood and emotions...as lovers of all things fragrant, we wanted to share our love of the fragrant world and highlight the importance of our sense of smell. So, we invite you to explore the site and make use of the resources here.”​

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