Prinova is expanding its presence in Asia-Pacific, establishing an entity in Australia.
A subsidiary of Prinova Europe Ltd., the new entity will serve customers in Australia and New Zealand, responding to demand from global clients seeking production support in APAC. A Prinova sales person located in Sydney will offer straights, premixes and concepts in the supplements, dairy and sport nutrition categories, the fastest growing segments in the market.
The operation will help the company supply ANZ markets with bespoke nutritional premixes from its China facility. Its more than 2,000 ingredients come from categories ranging from vitamins to essential oils, supported by warehouses in ANZ.
The decision to expand into ANZ was a logical step in our growth strategy. It will further strengthen our service capabilities in the fast-growing Asia-Pacific market, while also helping us meet the needs of ANZ specifically, which is very different from other Asian markets. Categories such as sports nutrition and dairy are increasingly important in Australia and New Zealand, so it was essential for us to hold local inventory and offer support and expertise to our growing ANZ customer base.”
Prinova Australia and New Zealand Pty Ltd can be found at stand H40 at Food Ingredients Asia Bangkok, to be held September 11-13, 2019.