Eurofragrance announced the opening of their newest creative center, located in Dubai. The opening ceremony was attended by local representatives and a number of authorities.
The activities at Eurofragance's Creative Centers mainly involve the design and evaluation of fragrances and applications and sample manufacturing. They are a strategic tool for developing new products for customers and enabling the firm to respond quickly to trends and to satisfy tastes in different markets. The Creative Center in Dubai also has sales, logistical and corporate development functions. The center is staffed by a team of 23 people.