IFRA North America's president, Jennifer Abril, speaks on the emotional connections created by scents and the importance of the fragrance industry. Fragrance, she says, is ubiquitous in consumers' everyday lives “ ... those scents are creating emotional connections to a brand,” she adds in a recent IFRA North America Make Scents video. To hear more of her commentary on fragrance and the industry, click on the video below.
VIDEO: IFRANA President Speaks About Emotional Connection of Scent
Mar 4th, 2013