Allergan Aesthetics, an AbbVie Company, released their newest consumer report on June 10, 2026, titled What Consumers Really Want.
On the heels of The Hyaluronic Injectable Fillers Report, this new study is their latest installment in The Aesthetics Evolution series which profiles today's aesthetics consumers, how their views on aesthetics are shaped and shifting, and what they expect from a personalized, end-to-end aesthetic experience.
Related: The Future of Hyaluronic Acid Injectable Fillers with Allergan Aesthetics
"Aesthetics is no longer transactional, it's transformational," said Nicole Mowad-Nassar, Senior Vice President, AbbVie and President, Global Allergan Aesthetics. "Understanding the consumer landscape and consumer mindset is what drives Allergan Aesthetics' commitment to advancing innovation, education, and leadership across the industry. Our latest report shows that consumers are taking a more positive and proactive approach to aging. It is our job to understand and deliver on that new perspective."
What Consumers Really Want Key Themes and Insights
- All-In on Aesthetics: Introduces today's aesthetics consumers including priorities, spending habits and attitudes about aesthetics.
- 53% of consumers would reduce their luxury spending to afford aesthetic treatments.2
- Natural Attraction: Dives into the changing perspective on aging, the emotional benefits of aesthetics treatments and the increased value of individualized results.
- 75% of HCPs report that patients want to look natural.3
- Consultation is Connection: Explores the value of in-depth consultations when introducing new patients to aesthetics and creating a path for their journey ahead.
- 65% of patients who have multiple full-face consultations treat three or more facial areas, compared to just 23% after a single visit.4
- Trust the Plan: Examines the relationship between patient and providers and the role trust plays in building the desired all-encompassing holistic approach to aging.
- The #1 reason patients rank as returning to a previous cosmetic injector is "trust in my practitioner's action and ability" - above cost and convenience.5
- Delivering the Future: Looks at the increasing demand for optimal results for the proactive patients of today and tomorrow.
Read the full report here.
