The World Taste & Smell Association (WTSA) is fielding a survey designed to uncover the nuances of how people experience taste and smell. The survey was designed in collaboration with noted chemosensory experts, Rachel Herz, Ph.D., and Martha Bajec.
The goal is to gather crucial data on taste and smell and explore both fleeting and permanent sensory disorders in order to better understand their impact on people’s lives and drive innovation in sensory health. WTSA asks to share the QR code with U.S.-based friends and colleagues to participate.
Take a moment to share your feedback for the U.S.-based survey. QR code provided!
Flavorcon 2024
The president and executive director of the World Taste and Smell Association, Stephanie Feuer, will take the stage to discuss "Navigating the World of Smell and Taste Dysfunctions."
Attendees will hear a comprehensive overview of the most prevalent taste and smell dysfunctions and their myriad causes, from Alzheimer’s to cancer treatments, genetics to zinc deficiency. This session will also look at research on what triggers these distortions. Powerful narratives and anecdotes will illuminate everyday struggles from navigating "safe foods" to developing innovative coping strategies.
Attendees will gain a nuanced understanding of the personal toll of these challenges, as well as their impact on industries including food and beverage, hospitality, consumer goods and healthcare. The speaker will also share how the flavor industry might overcome this hurdle and how to approach a remedy from "safe" food products.
👉🏽 Register now to set your flavor innovation agenda; 1-day passes are available, as are group rates.
Pre-Con
Flavorists, get your education started early with this first-come first-served pre-Flavorcon session on Monday, October 7! This session will take attendees on a guided tour through a lineup of organoleptic materials with the help of Bell Flavor & Fragrances principal flavorist, Cyndie Lipka, and junior flavorist Michael Morrison as well as a second session featuring independent flavorist and “Flavor Bites” columnist, John Wright and a flavorist from PepsiCo. This session has an additional fee and lunch is included!
New to Flavorcon?
Flavorcon is designed to give flavorists and product developers the tools they need to succeed in an increasingly complex market, Flavorcon will connect the dots among emerging R&D advances, food and beverage market and flavor trends, and supply chain innovations. The two-day conference will include a series of data/analytics presentations, interactive educational talks and panel discussions featuring some of the industry’s leading experts. Attendees will come away inspired with new tools and connections to create flavorful wins and products consumers love.
👉🏽 Register now to set your flavor innovation agenda; 1-day passes are available, as are group rates.
