Karen Wazen, a social media influencer, is the new global spokesperson for Roberto Cavalli fragrances.
Related: Coty Announces Naomi Scott as Brand Ambassador of Latest Fragrance Campaign
The campaign includes three of Cavalli's fragrances:
Signature with rosy and pink pepper top notes, heart notes of African Orange Blossom and vanilla, tonka bean and benzoin base.
Uomo with top notes of violet and saffron, middle notes of honey and lavender and base notes of tonka bean, cedar and patchouli.
Paradiso with top notes of Mandarin orange and bergamot, middle notes of jasmine and base notes are pine, cypress and laurel.
This is the first time that Roberto Cavalli has partnered with a social media star as a global spokesperson.
Wazen said on Instagram, “This is such a dream for an Arab girl from Lebanon to be the global spokesperson for such an iconic brand.”
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