Tamar introduced a unisex perfume designed for enriching mental health. The perfume has two fragrances, Intense and Quirky.
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The products were made in partnership with California-based perfumer, Paul Kiler, winner of the 2019 Art & Olfaction award.
The product is intended to spark the journey into self-acceptance, through its mood-enhancing qualities that are said to enable its wearers to cope with stress and anxiety.
Tamar unisex perfumes are paraben-free, phthalate-free, gluten-free and cruelty-free.
Tamar Weinberg, founder and CEO of Tamar, said, “The mission of Tamar is to make fragrance an inward journey. Putting on fragrance is more about making us feel good about ourselves rather than to do it for others. We need to love ourselves more than we give ourselves credit for. Tamar scents were created to remind yourself to live in the present, feeling the scent in the moment, appreciating the true celebration of self-love.”