Lionel Hitchen has announced the launch of its innovative concept, FutureFlavours said to be inspired by the metaverse and artificial intelligence (AI). Through this concept, Lionel Hitchen has created flavor combinations designed to meet the demands of the younger generation.
Based on findings from the company's research on the taste preferences of Gen Z and millennials, Lionel Hitchen's creative solutions department developed 10 recipes with flavor pairings.
Lionel Hitchen utilized AI technology to create graphics for FutureFlavours and established a presence in the Metaverse through the Spatial platform to showcase products and interact with customers in a digital environment.
"We believe that the future of the food and beverage industry lies in creating new sensory experiences through the use of cutting-edge technology," shared Anne Wiziack, marketing executive at Lionel Hitchen. “With FutureFlavours, we aim to elevate sensory excitement for both our customers and their clients. Through innovative and imaginative concepts inspired by the digital world, we strive to deliver extraordinary flavors.”
“The launch of FutureFlavours, reflects Lionel Hitchen’s commitment to delivering flavor concepts that deliver on trend”, added Fran Padgham, marketing manager at Lionel Hitchen. “This innovative range is tailored for the discerning palates of Gen Z, the digital natives, and Millennials. Not only is this range inspired by the metaverse and AI, but we have also used the technology as a new channel of communication using Spatial in the metaverse, to provide a unique way to engage with our audience, elevating the FutureFlavour experience beyond the boundaries of traditional platforms.”
Becca Godber, applications manager at Lionel Hitchen stated, "In our creative solutions department, we are dedicated to promoting innovation that benefits our company and our customers. By better understanding the unique taste preferences of Generation Z and Millennials, we were able to explore exciting flavor combinations that, when approached from a new perspective, captivate and appeal to this generation, allowing real creativity."
FutureFlavours can be explored in the Metaverse as well as by visiting https://lionelhitchen.com/future-flavours/.