Callisons has revealed an interactive virtual tool for users to create a custom flavor from a variety of product categories—the Transmorpher 5000. The tool is designed to give users a visual representation of their creation. Callisons' Flavor Factory consists of a three-step process that transports users from island to island to customize their product before being sent through the Transmorpher 5000.
On the first island, users choose from 10 product categories to formulate. Including:
- Mouth Rinse
- RTD Cocktails
- Still RTD
- Carbonated RTD
- Functional Drinks
- Coffee & Tea
- Beer & Seltzer
Once the category is selected, users are then "transported" to the second island to select a flavor profile. The interactive shot machine suggests flavor combinations for the user which users are then able to customize. For instance, if a user selected Beer & Seltzer, a suggested flavor profile could be Vanilla, Hops and Floral or Lemon, Huckleberry and Woody.
Finally, users make it to the third island, home to the Transmorpher 5000, where they can choose a color for the product and request a sample.