Firmenich Expands West Coast Presence


Firmenich has expanded its footprint in California and has appointed Karl Witton, who was in charge of the company’s savory business for North America, to lead its West Coast team.

“Staying at the forefront of creativity and innovation is paramount for us to be the taste and nutrition innovation partner of choice, with unique natural solutions,” said Chris Perkins, VP of flavors for the Americas. “Following our recent acquisition of Natural Flavors, a pioneer in organic-certified flavors, this is the next step on our innovation journey to shape the future of natural food and beverage solutions.”

The company now offers enhanced creation and innovation capabilities, through new product development, for its West Coast customers. These include rapid prototyping for high speed-to-market, a range of organic offerings, dedicated labs and pilot plant facilities.

Added Witton: “Some of the most critical advancements in the food and beverage industry are happening here in the West Coast, led by some of the world’s most forward-thinking companies. With our specialized team, we are dedicated to shaping the future with them. From food technologists and flavorists, to marketing and sales experts, we offer cutting-edge services, well beyond flavor creation.”

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