Symrise Launches Vanilla Website


The new website,, invites customers and consumers alike to learn more about Symrise's sustainable sourcing model in Madagascar, which includes a fermentation and extraction plant. The website will also feature flavor solutions and videos of the people cultivating vanilla at Symrise.

"Our vanilla site explores and describes our unique sustainable sourcing model in Madagascar, as well as introducing the people who hold the keys to unlocking vanilla's magic and creating delicious tasting about natural vanilla and Symrise," says Reinhard Muehe, project leader in the creation of

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