ECGA Announces 2021 Flavor of Sunshine Campaign

May 25th, 2021

Hannah Fink

The Eastern Cantaloupe Growers Association (ECGA) campaign supports retailers to promote the benefits of cantaloupes.

The Eastern Cantaloupe Growers Association (ECGA) campaign supports retailers to promote the benefits of cantaloupes.

The Eastern Cantaloupe Growers Association (ECGA) has announced the launch of its Flavor of Sunshine campaign to support the 2021 Eastern cantaloupe season, per The Packer.

Related: DSM Debuts Vitamin D Campaign

ECGA’s Flavor of Sunshine campaign supports retailers in making the farm-fresh nature of Eastern cantaloupes clear to consumers.

The annual campaign helps drive business for retailers with consumer-facing marketing components such as branded PLU stickers on the fruit, recipes and a social media campaign that promotes the benefits of Eastern cantaloupes.

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