How does Subway develop its products from concept to launch? In this episode of Two Sense, Rodolfo Estrada, Director, Culinary/R&D/Innovation LATAM, Subway sits down with P&F during Flavorcon 2018 to discuss how he and his team look at regional cuisines to develop a menu that is relevant to consumer taste preferences. LATAM's culinary cultures are as unique as they are varied. By researching consumers in each region, Estrada and his team translate these flavor palettes to Subway's sandwiches.
How does Subway develop its products from concept to launch? In this episode of Two Sense, Rodolfo Estrada, Director, Culinary/R&D/Innovation LATAM, Subway sits down with P&F during Flavorcon 2018 to discuss how he and his team look at regional cuisines to develop a menu that is relevant to consumer taste preferences. LATAM's culinary cultures are as unique as they are varied. By researching consumers in each region, Estrada and his team translate these flavor palettes to Subway's sandwiches.
Trying to innovate for so many countries, so many business units, with so many subcultures within the region, it's a fun challenge to have."
