The annual Black-Owned Fragrance Week returns for its second rendition, happening February 1-8, 2023. Founded by fragrance influencer, Glenn Davis (aka mrcologne76) in 2019, Davis wanted to use his reach to shine a light on Black-owned fragrance brands.
“There was feedback not enough support was being offered,” Davis shares. “This led me to actively search for and engage with more Black-owned fragrance brands unknown to me.”
For 2023, the event’s multi-pronged mission is to reach millions of views searching for Black-owned fragrance brands to grow their collections, generate new leads, boost brands revenue, foster supportive industry relations and is said to lay the groundwork for an in-person Black Scent Expo.
To increase awareness Black-Owned Fragrance Week utilizes the hashtags #blackownedfragrancebrand and #blackownedfragrancebrands. The event also includes engaging live interviews to normalize support for these brands across the industry.
!['[W]hen a perfumer is given a brief, you're taking parts from different parts of your life and experiences, you're bringing such a personal POV to create an olfactive experience that can't be replicated by a computer that doesn't have those touchpoints,' says perfumer Nicole Mancini.](https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/03/img-7063.PH7aX8fPat.jpg?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)
