Innova Market Insights Identifies Top 10 Trends in Flavors

Plant-based, upcycled ingredients and other leading trends were examined during Innova Market Sights Identifies' webcast.
Plant-based, upcycled ingredients and other leading trends were examined during Innova Market Sights Identifies' webcast.

On Tuesday, July 19, Innova Market Insights held a webcast breaking down the  Top 10 Trends in Flavors. Below is a recap from the webcast hosted by Innova Market Insights' Joanna Clifton, Innovations & Insights manager.  

Related: See What's Trending in Recent Flavor Reports

1. Shared Planet: Joint responsibility. Trust and transparency are key to building a product life story that stands up to scrutiny.

2. Plant-based: The Canvas for Innovation

3. Tech to Table

4. Shifting Occasions: The pandemic reshaped existing eating occasions and helped form new ones.

5. Voice of the Consumer

6. Gut Glory

7. Back to the Roots: Consumers increasingly value the functionality, freshness and authenticity of local food.

8. Amplified Experiences

9. Upcycled Refined

10. My Food, My Brand: Food choices are now signals of entire lifestyles as personal values intertwine with purchasing decisions.


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