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The Fragrance Foundation has announced that it is partnering with Perfumer & Flavorist and GCI magazines to restructure and promote its FiFi Technological Breakthrough of the Year Award for 2010.
The award, which was previously inclusive of a wide variety of technologies, will now be expanded into two award categories that better reflect the types of technological innovations traditionally nominated. The two awards will recognize breakthroughs in Fragrance Creation and Packaging Technology/Delivery Systems, respectively.
“We believe these partnerships and this new format will elevate the importance of this award category,” said Fragrance Foundation president Rochelle Bloom. “It will foster industry partnerships and dialogue resulting in an increased number and improved quality of entries. With the support of Perfumer & Flavorist and GCI magazines, we will be reaching many supplier companies that were formerly out of our domain.”
Companies that are not members of The Fragrance Foundation will pay an entry fee to enter their technology in the competition, or they can become Foundation members and enter at no additional cost. Application rules and criteria will be announced soon.
![Romain Raimbault, director of the event, explained in an interview published on the Paris Perfume Week website his intention to “create links between various artistic domains, such as perfume and cinema, fashion, gastronomy, music [..].'](https://img.perfumerflavorist.com/files/base/allured/all/image/2024/04/IMG_8047_FLORIAN_DOMERGUE.6614471c8c01e.png?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)
