Psychology plays a significant role in sensory perception. Many trends and tactics can be effective to ethically engage new consumerism.
During his presentation, Geshury explored the suite of psychological tools to influence and delight your guests before a phenol ever reaches their nose, to put them in the best frame of mind to have an excellent experience, and enduring connection, to your product.
Geshury stated, "You want to have those elements of confusion and the exotic and things that are scarce or rare, those things add value, but you also want it to be simple and transparent for your customer."
What is Flavorcon Virtual?
Flavorcon is a global, interactive conference and expo designed for scientists, flavorists, product developers and consumer packaged goods companies in the flavor creation and food & beverage industries. And this year, it’s going virtual.
Presented by Perfumer & Flavorist magazine, this uniquely tailored event dives into organoleptic science & technology, ingredient trends, market insights and product development in the face of the global pandemic. All presented by global thought leaders in the industry.
This two-day event includes presentations from food and beverage manufacturers discussing how they are changing and adapting to meet consumer demand during this unprecedented time.