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Section: Fragrance > Trends

The Apartment Therapy for Aera collection capsules is made from a combination of essential oils and naturally identical molecules, inspired by English Cottage, Tuscan Villa and Brooklyn Brownstone.

Apartment Therapy for Aera Collection Debuts 3 Fragrance Capsules for Home Diffusers

The Apartment Therapy for Aera collection capsules is made from a combination of essential oils and naturally identical molecules, inspired by English Cottage, Tuscan Villa and Brooklyn Brownstone.

Pheromone perfume, a growing trend, with more than 130K searches for pheromone perfume on Google and trending on TikTok.

Spate Reveals 3 Beauty and Personal Care Consumer Trend Predictions for 2024

Each of these predicted macro trends were selected through an analysis of growing micro trends present on Google searches and TikTok videos in the space of beauty and care.

NPD Analyst Asks Why 36% of Men in U.S. Study Don't Wear Fragrance

Brenna Phelan, manager and fragrance industry analyst at NPD, examines why 36% of men in the U.S. don't wear fragrance; 37% reported in an NPD study that they are simply "not interested."

Luxury goods accounted for roughly 80% of sales in the Saudi Arabian fragrance market in 2021.

Saudi Arabian Fragrance Market Projected to Reach $3.5 billion by 2030

P&S Intelligence's market report suggests that increased interest in Western brands is one factor driving the Saudi Arabian fragrance market.

Analyst: 25-35 Year Olds Are 'Most Engaged' Segment in Fragrance Grooming

Speaking specifically about men’s fragrance grooming, 25-34 year olds are the number one among the “most engaged” segment, according to a recent NPD blog post by Brenna Phelan, NPD's fragrance director, industry analyst.

31% of consumers will purchase beauty and footwear products for themselves during the holidays.

Data: 31% of U.S. Consumers Will Self-gift Beauty for the Holidays

Point-of-sale data revealed fragrance sales in December comprise of more than 60% of the beauty industry's fourth quarter revenue.

Perfumes are becoming increasingly popular as a luxury item.

Data: Asian Fragrance Market Expected to Grow at 3.03% CAGR Until 2028

The market reached $11.87 billion in 2023, with $8.71 million of revenue generated by the United States.

Adobe Stock 279525806

Procter & Gamble Outlines 3 Factors Why People are Attracted to Scented Household Products

“Perhaps, if we can learn more about what people prefer, and why they prefer those elements, we can create even better experiences and products that deliver superior performance,” shares P&G's Rafael Trujillo.

Neostalgia connects with a pastel-colored atmosphere, with touches of playful surrealism, peculiar shapes, protective escapism, and retro shapes.

Neostalgia Leads Top 3 Home Care Trends for Summer 2024 According to Scentmate by dsm-firmenich

Neostalgia is a concept that blends nostalgia and novelty, a more positive emotion than traditional nostalgia, as it involves enjoying the past again.

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