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Section: Fragrance > Personal Care/Beauty

Bella Hadid's Ôrəbella Signals the Skinification & Moodification of Perfume

Ôrəbella users simply shake the bottles prior to application to "activate" the scents, which comprise the brand's Ôrəlixir base, a mixture of hydrating snow mushroom and a blend of moisturizing camellia, almond, olive, jojoba and shea.

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A revolution in fragrance: Lemon Myrtle – the new citrus

Lemon Myrtle - With a sophisticated aroma and naturally occurring citral, this versatile ingredient offers benefits from antimicrobial to mood enhancement. Read about this fresh, sustainable 'new citrus' capturing hearts worldwide!

Jamie Wilson, beauty editor at Marie Claire, said, 'Younger generations exploring the fragrance world for the first time have played a huge role in growing the category, fueling an increase in viral moments on platforms like #PerfumeTok.'

Marie Claire Releases 10 Biggest Fragrance Trends for 2025

The ten trends reflect the influence of younger consumers on the industry.

Growth drivers in the fragrance sector again included higher concentrations, including parfums (up 43%) and eau de parfums (up 14%).

Decoding the 2024-2025 Fragrance Boom: Prestige x Value

Luxury brands accounted for 12% of prestige fragrance sales and grew faster than the overall category, per Circana.

LUZI is a family-owned Swiss company specialized in the development of unique scents for fine fragrances, personal care, home and air care.

LUZI Announces Promotion of Four Perfumers to Principal Perfumer

These perfumers have become "pillars" in the family-owned fragrance house, according to the company's press release.

Pheromones, the natural chemical signals our bodies emit, can influence how we perceive and connect with others, especially in romantic contexts.

The Impact of Fragrance on Enhancing Pheromones and Attraction

Fragrance developers are experimenting with natural and synthetic pheromones in their formulations, and new research indicates they’re onto something.

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[podcast] Consumers are Lured by the Right Click Closure

"Marketers ... should engage more of their customer’s senses in a rational and emotional manner. That’s how you can create more engagement with your customer," says Charles Spence, Ph.D. Learn more of his insights from our seven-part podcast series, sponsored by Berjé.

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West Indian Bay Oil – How Dominica is Building for the Future

Bay oil has played a vital role in the culture and economy of Dominica for centuries. After Hurricane Maria, the material faced an uncertain future, but Dominica has built back stronger than ever, bay oil remaining a core component of its export economy.

The Z-biome fragrance design tool is said to allow perfumers to craft microbiome-friendly scents that are especially gentle on the skin’s microflora.

Givaudan Reveals World’s First Microbiome-Centered Fragrance Technology Platform Z-biome

The fragrance design tool is said to allow perfumers to craft microbiome-friendly scents that are especially gentle on the skin’s microflora.

Since Andrier became Givaudan’s CEO, the company has made several strategic moves in the fragrance and beauty sector to enhance its portfolio and market presence.

Givaudan’s CEO Gilles Andrier receives the CEW Achiever Award of Honour

This award is selected by the board of directors of CEW France, based on a nomination from its president.

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Freshness on the Go: Unilever Launches Deodorant Minis and Wipes

The range of products is designed for the consumer on-the-go and come in a variety of Dove, Degree and Axe scents.

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Preparing for the Future of Fragrance at World Perfumery Congress

During the “Fragrance Panel: Future-Proofing the Industry” at the World Perfumery Congress, industry executives from top fragrance companies will be discussing the future of the fragrance industry and where it might be heading.

Tru Fragrance & Beauty features a suite of fragrance lifestyle brands, including Lake & Skye.

Monogram Capital Partners Acquires Majority Stake in Tru Fragrance & Beauty

The firm's investment will serve to accelerate Tru's growth and scale, supporting expanded distribution in the U.S., Canada, U.K., Europe and beyond.

'Over the past few months, we’ve seen … an emphasis on self-care that [has] set the wheels in motion for a defining new phase of the beauty industry,” said analyst Kayla Marci.

Premiumization and Pandemic Personal Care: What You Need to Know

With conflicting information encouraging development teams to pursue both the budget friendly and the luxurious in consumer commodities, it can be difficult to know what to do next.

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[video] Two Sense: Exploring an Industrial Art with Laurent Mercier

Eurofragrance's CEO discusses the company's latest U.S. acquisition and shares his perspective on creativity with purpose.

ScalpSure's early stages of research included a headspace analysis of the olfactive challenge directly collected from consumers' hair in which Givaudan’s malodor research teams in order to develop the most realistic scalp malodor model.

Givaudan Debuts ScalpSure to Combat Root of Hair Malodor

Sophie Rhodes, Personal Care senior perfumer, added, “The challenge in designing an effective hair care fragrance is to create a beautiful scent that both delights consumers while simultaneously addressing their concerns."

The Estée Lauder Companies first invested in Exuud in the second half of 2024.

Estée Lauder Companies Partners with Exuud on Technology Platform for Fragrance Innovation

The exclusive agreement will allow the Estée Lauder Companies to build upon Exuud's patented fragrance delivery system.

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RTD Flavor Trends, Fragrance Formulation Upgrades and More in February 2023 Issue

Emerging consumer demands are offering opportunities for innovation across F&F.

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