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With in the 'The Future Of Ai X Fragrance' article, Symrise VP senior perfumer Dave Apel is part of an internal cross-disciplinary group that runs the Philyra program. Discover more in the link below.

AI & Fragrance Ingredient Profiles Highlighted in January 2023 Issue

Only searching for fragranced items? Look no further, here are the January highlights.

With the launch, Generation will introduce three exclusive fragrance ingredients created using OI technology: Glossine, Fractaline, and Quasarine.

Osmo Launches AI-Powered Fragrance House, Generation

Perfumer & Flavorist+ asked the company's CEO and master perfumer about how this new fragrance house will harness its proprietary technology to elevate fragrance formulation.

Close-up of human nose with ethereal blue and orange smoke visualizing sensory perception

OnScent Launches Generative AI Platform for Fragrance Trend Forecasting

“With ScentRadar, it’s like conducting global, real-time focus groups 24/7,” said chief executive officer Achim Daub.

Inside IFF: Where Nature, Biotech and AI Converge in Fragrance

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Artificial Intelligence: The Future of Fragrance

Stepping into the age of digital fragrance at WPC.

Scentaurus Melrose is designed to deliver a long-lasting, floral, green effect with honey and linden blossom facets.

Givaudan Debuts Biodegradable Molecule Scentaurus Melrose

Scentaurus Melrose is designed to deliver a long-lasting, floral, green effect with honey and linden blossom facets.

Automated laboratory analyzer with yellow and gray storage containers on conveyor system in medical facility

VIDEO: Osmo's AI-Developed Captives Come to Market Through Industry-First Auction

The company reports building a pipeline of 43 proprietary molecules in less than three years.

Rafael Trujillo, R&D vice president, Victor Mills Society and master perfumer at P&G and a paper co-author shared, “Scent and fragrance play a huge role in consumer purchasing behaviors. Perhaps, if we can learn more about what people prefer, and why they prefer those elements, we can create even better experiences and products that deliver superior performance.”

5 Top Fragrance Headlines of August 2024

Here are the top 5 headlines spanning from home care trends, perfumer insights and World Perfumery Congress 2024 expo hall highlights.

Assorted glass perfume bottles in different colors and shapes on a light background

Top 5 Fragrance Articles of 2025

Check out our most popular fragrance headlines.

Modern laboratory with fragrance bottles on display shelves and researchers in background

Fragrance Leaders & Newsmakers 2026: The Great Reset—Leadership Shifts and the 4 Forces Driving the Industry’s Future

Insights from major fragrance houses and upstarts reveal a future defined by the complex, yet integrated, dynamics of human creativity, scientific precision and hyper-local market relevance.

The three-day event featured a bustling expo hall with nearly 120 exhibitors showcasing unique raw materials from every corner of the globe.

Fragrance Ingredients, Equipment & Technologies Showcased at World Perfumery Congress 2024

Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.