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Personal Care/Beauty
NEOM Wellbeing Announces Retail Expansion, Welcomes Amanda Kahn as General Manager and Senior Vice President
NEOM Wellbeing was launched in the United Kingdom in 2005 with a focus on functional fragrance.
Home Care
Pura's Hope Freeman Talks Timeless & Holiday Scent Trends
Freeman also shares her outlook on the future of fragrance, her journey to the industry and more.
Fragrance
Top 5 Fragrance Headlines of March 2025
Check out our most popular fragrance articles from the past month.
Home Care
Herbal and Botanical Fabric Softener Fragrances
Mintel explores natural ingredients emerging among new global leaders in the fabric softener arena
Home Care
Interview: The Laundress and Aromatherapy Associates Bring Wellness to Cleaning Products
The Laundress x Aromatherapy Associates collection features two laundry detergents and two home cleaning solutions, infused with three of Aromatherapy Associates’ signature 100% natural and vegan essential oil blends.
Ambient Scent
Sniffing Out the Future: Airzai’s Smart Tech is Disrupting the Fragrance Game
Co-founder and CEO Muneeb Mushtaq explains the research behind his company’s mood-enhancing scents, and where he sees technology leading the wellness and fragrance industries.
Trends
Forward Thinking: The Natural Evolution
Scrutinizing labels is the new norm, and consumers continue to be increasingly selective about the ingredients that they will use in their products. This has led to many innovations in natural skincare, deodorant, hair care and fine fragrance products.
