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Section: Fragrance > Fine Fragrance

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BlackPerfumers.com Adds 9 Black-owned Fragrance Brands to Roster

The site also announced an upcoming event to be hosted in New Jersey.

Participating brands in Black-Owned Fragrance Week include Matteo Parfums, Moodeaux, and Coco & Rose.

Black-Owned Fragrance Week Returns to Celebrate Black Perfumers

The event began four years ago to empower Black-owned brands and encourage equity in the industry.

Blackperfumers.com also added new funding opportunity listings and expanded its fragrance industry career and job links.

Blackperfumers.com Adds 10 Black-owned Fragrance Brands

Blackperfumers.com also added new funding opportunity listings and expanded its fragrance industry career and job links.

Terees Western, stated, 'I started my business in scent education doing fragrance workshops because I found that people didn’t have any understanding in what was in their bottle of perfume.'

Black Joy in the Fragrance Industry

Highlighting initiatives for the development—and success—of Black fragrance professionals.

Per NPD, more than 60% of Black and Hispanic consumers don't even leave home without a spritz of fragrance.

85% of U.S. Black and Hispanic Consumers Wear Fragrance: NPD

“Compared to other ethnicities, Black and Hispanic consumers are more engaged not only with fragrance products, but across all beauty categories,” said Larissa Jensen, beauty industry adviser at NPD.

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S.Oliver Launches His and Her Black Label Fragrances

The lifestyle and fashion brand launched a floral and fruity women's fragrance and a fresh and woody men’s fragrance.

Moodeaux utilizes an oil-based, alcohol-, dye- and water-free SuperCharged SkinScent formula in all of their fragrances.

Moodeaux Joins Credo Beauty as First Black-Owned Fragrance Brand on Shelves

The featured product is an iteration of Moodeaux’s signature Grab-Then-Go Duo.

Nielsen IG's Kymberly Graham shares, 'How do you keep a Black beauty consumer engaged? Relevant products. There's an opportunity to better market to that consumer because they're there, and you have their attention, how do you continue to increase your relevancy with them?'

Nielsen IQ Talks Black Beauty Consumer Spending Power & Opportunities for Segment Innovation

Nielsen IQ’s VP of Global Marketing & Communcations, Kymberly Graham shared insight into the Black beauty consumer’s spending power and the opportunity for brands.

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