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Section: Fragrance > Ambient Scent

The collection includes four scents inspired by flowers found in English gardens.

Scentmate by dsm-firmenich and Sowvital Launch Flower-Inspired Candle Collection

The two brand collaborated with fragrance consultant Isabelle van Ingen to develop four scents.

The insert is designed to be a non-invasive solution that promotes sleep quality, made of 70% repurposed cotton, to be inserted between the pillow and the pillowcase, to be changed weekly, with each box containing a three-month supply.

IFF, SleepScore Labs and Mattress Firm Debuts Sleepy’s Scented Pillow Inserts Collab

The studies used advanced sleep monitoring technology, which took measurements—such as respiratory and actimetry among others—every 30 seconds of more than 4,000 people sleeping in their own homes.

According to Scentmate, the percentage of consumers interested in alternative rituals such as meditation, astrology, crystals, aromatherapy, tarot reading, etc., is growing, creating new types of spirituality that blend the mundane with the divine.

Scentmate by dsm-firmenich Reports Young Adult Consumers Seek Emotional Balance Through Scents

This trend is said to be redefining olfactory preferences, with increasing demand for fragrances that evoke spirituality.

The creation was designed to evoke the 'best of Joya’s NY heritage with the celebratory expressions of the Lunar New Year’s Wood Dragon.'

Joya Studio Captures the Smell of Fireworks with Year of the Dragon Candle

When lit, sparks of firecrackers explode to reveal soft floral notes and earthy hints.

The Brooklyn Baby, Cherry Noir features a robust, pleasant scentscape with a multifaceted play between sweet and smoky indulgences.

Non Gender Specific x Ohuprettythings Debut Cocktail-Inspired Brooklyn Baby, Cherry Noir Candle

The Brooklyn Baby, Cherry Noir features a robust, pleasant scentscape with a multifaceted play between sweet and smoky indulgences.

Each scent cartridge features a microchip and is controlled through the vehicle’s center stack touchscreen.

Lincoln Introduces Full In-cabin Digital Scent Collection for 2024 Lincoln Nautilus

Clients will receive a collection of three in-cabin scents, with the option to purchase four new scents.

Sniffing Out the Future: Airzai’s Smart Tech is Disrupting the Fragrance Game

Co-founder and CEO Muneeb Mushtaq explains the research behind his company’s mood-enhancing scents, and where he sees technology leading the wellness and fragrance industries.

Linda Song

Givaudan Senior Perfumer Linda Song Talks New Industry Players, Job Demands & Advice for Newcomers

Song shares, "I particularly enjoy the breadth of working from alcohol to various bases because the ideation, the process, and the materials are different."

According to Dumski, consumers are turning toward fragrance to provide healing and wellness solutions for mind and body.

Pura's Chief Fragrance Experience Officer Weighs in on Consumer Demands and Evolving Trends

Mara Dumski began her fragrance journey at IFF, where she worked for 25 years.

The platform’s data states that 79% of users say that air care products contribute to a greater sense of well-being at home.

Scentmate by dsm-firmenich Outlines Three Olfactive Trends Shaping Air Care This Summer

Consumers are spending more time at home focusing on self-care and mood enhancing rituals, thus seeking air care products as a tool for relaxation.

Morgan shared, 'With OCTAVIA MORGAN Los Angeles, my goal is to offer sophisticated, gender-inclusive scents that elevate the senses while respecting well-being and the environment.'

OCTAVIA MORGAN Los Angeles Emphasizes ‘Thoughtful Formulation, Transparency and Sensory Experience’: Q&A with CEO, Creative Director

A member of the 2023 cohort of Ulta Beauty’s MUSE Accelerator program, Octavia Morgan built her brand to include signature blends and clean ingredients.

The candles and home fragrances were created with responsibly-sourced ingredients, including sustainably-sourced shea butter from the West African savannah.

Dalian Talent Group Announces Five-Year Partnership with French Connection for Candle, Home Fragrance Collection

The debut collection is currently available across the United Kingdom, Europe, India, North America and the Middle East and online.

Pantone17-1230 Mocha Mousse is said to honor and embrace the sustenance and authenticity of our physical environment, finding harmony and balance between the demands of modernity and the timeless beauty of artful creation.

Pantone Announces Scent Collab with Pura to Debut 2025 Color of The Year, Mocha Mousse

P&F+ connects with chief fragrance officer Mara Dumski to discuss the partnership and the inspiration behind the scent's formulation.

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