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Section: Fragrance > Ambient Scent

To celebrate National Pickle Day, the candle looks and smells like a real Vlasic pickle jar.

New Candle Scent Designed to Mimic A Jar of Vlasic Pickles

Infuse your home with the fresh scent of a jar of Vlasic pickles.

The Trees of the West collection includes three scents inspired by different types of forests.

Pura Releases Trees of the West in Collaboration with Scents of Wood

The Trees of the West collection will be available on both Pura and Scents of Wood’s websites as home fragrances and wearable fine fragrances.

The collaboration is designed to combine the technical and regulatory abilities of OnScent with Ascents Labs' research and development in the field of clinically-validated wellness scents.

OnScent and Ascents Labs Launch World's First Clinically Validated Scent Wellness Platform

The collab is designed to combine the technical and regulatory abilities of OnScent with Ascents Labs' research and development in the field of clinically-validated wellness scents.

For its collaboration with McMichael, Snif developed a youthful flora fragrance, Rose Era, which went viral on PerfumeTok ahead of its launch, leading to a wait list of more than 20,000 consumers.

Snif Enters its Rose Era in an Ulta-exclusive Collaboration with Monet McMichael

The latest scent represents a 5x scale up of its typical fragrance launch, per the brand.

The platform’s data states that 79% of users say that air care products contribute to a greater sense of well-being at home.

Scentmate by dsm-firmenich Outlines Three Olfactive Trends Shaping Air Care This Summer

Consumers are spending more time at home focusing on self-care and mood enhancing rituals, thus seeking air care products as a tool for relaxation.

The insert is designed to be a non-invasive solution that promotes sleep quality, made of 70% repurposed cotton, to be inserted between the pillow and the pillowcase, to be changed weekly, with each box containing a three-month supply.

IFF, SleepScore Labs and Mattress Firm Debuts Sleepy’s Scented Pillow Inserts Collab

The studies used advanced sleep monitoring technology, which took measurements—such as respiratory and actimetry among others—every 30 seconds of more than 4,000 people sleeping in their own homes.

According to Scentmate, the percentage of consumers interested in alternative rituals such as meditation, astrology, crystals, aromatherapy, tarot reading, etc., is growing, creating new types of spirituality that blend the mundane with the divine.

Scentmate by dsm-firmenich Reports Young Adult Consumers Seek Emotional Balance Through Scents

This trend is said to be redefining olfactory preferences, with increasing demand for fragrances that evoke spirituality.

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