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Section: Flavor > Trends

More than half of all millennials in a Mintel survey agreed that they seek out more drinks, flavors or ingredients they like after initial discovery, providing an opportunity for brands to capitalize on momentum.

6 Key Trends Driving Innovation in the Non-Alcoholic Beverages Market

Fifty-one percent of consumers agree that when they discover a drink they like, they seek out more, indicating how momentum works within this space.

According to research, if a consumer appreciates familiar flavors like watermelon and mango, they are more likely to enjoy new fruit flavors as well.

Fruity, Sour & Floral Flavors Lead Trending Sips in Non-Alcoholic Beverages 2024

See how Gen Z, work-from-homers and conscious consumers are shifting their tastes in non-alcoholic beverages for 2024.

FDA Sees Progress on Removal of Caffeinated Alcoholic Beverages from Market

Includes products from Phusion Projects, United Brands, Charge Beverages and New Century Brewing

While traditional approaches relied on purchasing expensive marketing data and trend reports, the landscape is shifting thanks to artificial intelligence.

Translating Viral Trends Into Flavor Experiences

OSF Flavors' managing director gives tips on capturing a viral moment using it for flavorful innovations.

Trans-Mediterranean Cooperation for Natural Raw Materials

Highlights from the 2nd International Congress of Aromatic & Medicinal Plants

Brands can create immersive sensory experiences that captivate consumers, tap into nostalgia and emotional connections, differentiate themselves in the market, and forge meaningful connections with gamers worldwide.

How Fantasy Flavors Are Transforming Gaming

Brands can create immersive sensory experiences that captivate consumers, tap into nostalgia and emotional connections, differentiate themselves in the market, and forge meaningful connections with gamers worldwide.

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FEMA's John Cavallo Transitions into Presidency

Dr. John Cavallo of Citrus & Allied Essence, Ltd. has been announced as the new president for FEMA, effective December 1, 2016.

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A Taste of Transparency with Tony Moore

As consumers increasingly scrutinize labels and demand companies to be more transparent, flavorists and the food industry must find innovative ways to address this challenge.

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