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Section: Fragrance

Mobile Fragrance

This spring, Japanese telecom company NTT Communications will launch a pilot test of a combined audio/visual/olfactive offering called Mobile Fragrance Communication.

Sparkling Fragrances

The intersection of wine and perfumery

Purchasing fragrances

I will discuss what is involved in a total fragrance launch from purchasing's viewpoint based on the Avon system.

Ethnicity and Fragrance

A new ethnic consumer report from NPD Group, The Changing Face of Beauty, highlights the fact that “‘women of color’ are diverse, rapidly changing and defy generalization"

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Fragrance and Dementia

Innovative fragrance therapy is increasingly being used to enrich the lives of those suffering from dementia by supporting engagement, alertness and appetite stimulation.

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Fragrance and Transparency

It is not coming because of any pending legislation, but rather because of a desire from consumers and some consumer goods companies to lift the veil of secrecy from fragrance ingredients.

From calming scents to invigorating fragrance notes, mood- and emotion-forward design is winning over beauty's youngest shoppers.

Fragrance’s Moody Moment

Gen Z and Generation Alpha view scent through an emotional well-being lens; here’s what that means for the category.

Why Home Fragrance?

Why home fragrance ? Because it completes the home environment in the same way personal fragrance helps us complete our own self image. It is time to explore the public’s innate interest in fragrance. Once people become aware that they can choose a fragrance for their homes, they will seek it out and apply the final touch of fragrance to their home just as they do to themselves,

Mood Benefits Fragrance

The profiles presented here illustrate that fragrances can have measurable and distinctive effects on our mood in ways that could prove beneficial for the user. We believe that further improvements in our measurement techniques, and a better understanding of the mood changes evoked by specific perfumery ingredients will allow for the development of more impactful mood-aftering fragrances.

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Fragrances and Sustainability

Assessing the impacts of changing consumer consumption habits, green chemistry, biotechnology and sourcing strategies.

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Sustainability and Fragrance

Carbon footprints, naturals and synthetics, and the future

New methodologies and technologies offer unique pathways for the next generation of malodor control.

Novel Deodorant Fragrances

Scents utilizing olfactory receptor technology offer efficacy in the control of body malodor.

Marriage of a Fragrance

If you do come up with the right idea, then you’ve got to find the fragrance that matches that idea and that’s a second hurdle that sometimes becomes difficult, I will describe an idea that was great, and a fragrance that didn’t marry well to that idea. The result of this mismarriage is at best a short term success and at worst a total failure. So, matching that fragrance becomes a second key hurdle.

Fragrance and Social Behavior

My research on fragrance and social behavior is concerned with how people use fragrances to create social images and to play social roles. As a social psychologist, I am well aware that people employ a wide variety of strategies and tactics, some subtle and others not-so-subtle, to control the images they convey to others. With the support of the Fragrance Research Fund, we are looking at the role that people’s choices of fragrances (that is, their perfumes, their colognes, their after-shaves) play in the fashioning of images.

Fougere in Fine Fragrances

Fougère in Perfumery.

2012 Flavor & Fragrance Leaderboard

Acquisitions, raw material price pressures and an uncertain economy make for a mixed picture

A Fracas about Fragrance

The uneasy application of copyright to perfume

Valmont's holiday fragrance, Zafferano, is the latest in its Venice collection and features notes of saffron, bigarade flower and oriental scents.

Valmont Reveals Holiday Fragrance

Valmont's holiday fragrance, Zafferano, is the latest in its Venice collection and features notes of saffron, bigarade flower and oriental scents.

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