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Section: Fragrance
Fine Fragrance
Genderless Fragrance Sector Drivers & Product Launches
See the latest launches from the growing sector and what it means for the future of fragrance.
Flavor
WFFC Announces 2021 Board of Directors
WFFC 2021 boards have been announced.
Ambient Scent
Givaudan Debuts Fall Fragrance Guide 2022
The company shares its line-up of recent seasonal candle launches.
Flavor
Givaudan Announces 2025 Strategy, Renames Divisions
Givaudan has announced its road map and financial targets for the next five years.
Trends
4 Key Essential Oils Market Drivers
The market is significantly growing in Asia due to the increasing demand for natural ingredients and the growing influence of 'clean label products' among consumers.
Ingredients
IFF Announces Scent Division Role Promotions
David Ellison will assume the role of president of the Consumer Fragrances division.
Fragrance
WFFC Announces 2025 Board of Directors
Appointments include the association's national, Chicago, Cincinnati, and New Jersey boards.
Trends
[podcast] Digitized Products Augment Sensory Reality
"Digital devices can interact with and be personalized for consumers," says Charles Spence, Ph.D. "There are many brands working in this space. It’s mostly been in the drinks/spirits area to start, but is crossing into ice cream, fruit juices and teas. One thinks there has to be a scope to this, as well, in cosmetics and pharmaceuticals." Learn more from our seven-part podcast, sponsored by Berjé.
Fragrance
Natara Announces Distribution Partnership with BLH
BLH will distribute Natara’s botanical extracts and specialty aroma chemicals to customers in France and Italy.
Ambient Scent
Scent Australia Home Announces Smart Diffuser
The Smart Diffuser functions entirely on Bluetooth through the accompanying Scent app.
Ambient Scent
Drake’s Fragrance Brand Releases Holiday Candle
Winter Warmth features notes of fresh mint, apples, strawberries, soft musk and balsam.
Ingredients
Sweet Pea (Pois de Senteur) in Perfumery
Sweet Pea is a late comer to perfumery, compared with jasmin, rose, violet and other florals. No natural sweet pea flower oil is available, and therefore only synthetic sweet pea compounds are used in perfumery.
Regulatory & Research
Aromatherapy: Do Essential Oils Have Therapeutic Properties?
A pleasant odor has always been, and still is, an important factor for people to feel good, and feeling well is synonymous with good health. Therefore, we can conclude that all substances which are able to create a certain amount of well-being and well-feeling possess therapeutic properties and, therefore, can be called therapeutic agents.
Fine Fragrance
Tetrahydrofuran and Tetrahydropyran Derivatives as Odor Substances
In summary, over the past few years many terpenoid THF and THP derivatives have been both synthesized and characterized in nature. Some of them have been shown to demonstrate unique sensory properties, and together with their stability, they have attracted the attention of even the most fastidious of perfumers
Fine Fragrance
Ayesha Ziya Debuts Perfume and Home Fragrances
The brand has launched seven fragrances and a home fragrance set.
Ambient Scent
Pura Launches Disney's Frozen 2 Inspired Fragrances
The collection includes two fragrances based on Elsa and Anna.
Fine Fragrance
Carestia Arcade Beauty Debuts the Activ'Blotter
The blotter can be personalized from printing to decorating to embossing.
Fine Fragrance
P&F+
's Top 10 Perfumes for Valentine's Day
With Valentine's Day days away, here's a roundup of recent fragrances that hit the market in the name of love.
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