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Section: Fragrance

Vogue Business' analysts commented that matcha offers a 'subtle alternative to classic gourmand scents.'

Matcha Perfume Leads Average Monthly Searches, According to Vogue Business Beauty Tracker

“Discovery sets indicate a desire to explore without full commitment, showing curiosity around expanding fragrance profiles and the importance of keeping consumers engaged and curious,” the report stated.

Erraji has over two decades of experience in international leadership in the food, flavors and natural ingredients industries.

Misitano & Stracuzzi Announces Appointment of Mohamed Erraji as Chief Commercial & Strategy Officer

According to the company’s press release, Erraji will officially join the company during the third quarter of 2025.

Changing Trends in the Marketing of Fragrances, Women’s and Men’s, in the United States

Perhaps television is part of the answer. What the fragrance industry needs is stronger consumer acceptance, which can be generated by television. The use of television as a vehicle to build stronger consumer acceptance will become much more meaningful in the next five years.

L-menthol is one of the main components of mint oil.

BASF’s L-Menthol FCC and Mint Portfolio: A Fresh Approach to Flavors and Sustainability

BASF’s marketing and sustainability team takes a deep dive into the company’s mint offerings.

“I would very much like to thank departing Board members Robert Bedoukian and Miguel Zavala, for their many years of service to the IFRA Board, as well as for the support of Simon Herriott from IFRA Regular Member IFF,' said Hans Holger Gliewe.

IFRA Adds 3 Members from FCA, IFF and Mane to Board of Directors

“I would very much like to thank departing Board members Robert Bedoukian and Miguel Zavala, for their many years of service to the IFRA Board, as well as for the support of Simon Herriott from IFRA Regular Member IFF," said Hans Holger Gliewe.

Menthone

An aroma chemical profile, menthone.

Italian Pf2303 Lead2

Milan is the place to be for the most authentic and sophisticated olfactory culture

Esxence – The Art Perfumery Event is gearing up its thirteen edition, scheduled from 30 March to 2 April in the hearth of Milan. More than 280 brands will be on show in a four-day event dedicated to the best of artistic and research perfumery

Men Spending 4% More on Their Fragrances; One Quarter Opt for Gift Sets

Men, and those who purchase fragrance for them, are spending 4% more on fragrances compared to a year ago, specifically on more expensive gift sets; 25% purchased a pre-packaged gift set, market researcher NPD says.

Essential Oil Volume Includes Reviews of Basil, Mandarin, Nutmeg Oils +65 Other Materials

In-depth volume's latest edition

Citrus oils are popular for their immunity-boosting and stress-relieving properties which continues to fuel market growth.

Citrus Oil Market Driven by Wellness Demands, Household Products, Food and Beverage Markets

The global citrus oil market is expected to reach a valuation of $8.75 billion by 2023 and $14.4 billion by 2033.

The Jardim Sol de Janeiro exhibit was created in collaboration with three emerging Brazilian artists.

Sol de Janeiro Presents Multi-Sensory Art Installation at Art Basel Miami Beach

The interactive experience includes phone booths decorated with floral arrangements original artwork inspired by Sol de Janeiro’s signature scents.

Pantone17-1230 Mocha Mousse is said to honor and embrace the sustenance and authenticity of our physical environment, finding harmony and balance between the demands of modernity and the timeless beauty of artful creation.

Pantone Announces Scent Collab with Pura to Debut 2025 Color of The Year, Mocha Mousse

P&F+ connects with chief fragrance officer Mara Dumski to discuss the partnership and the inspiration behind the scent's formulation.

Menthol

An aroma chemical profile

Majantol

Symrise’s Majantol has a fresh and intensely floral note.

Raw materials: Chemical and Biochemical Changes Occurring During the Traditional Madagascan Vanilla Curing Process

Effects on the sensory qualities of cured beans.

Manufacturers are investing in novel and high-performance ingredients to meet consumer demand.

Perfume Ingredient Market Projected to Reach $11.4 Billion by 2032, Says New Market Report

Consumers are seeking premium formulations and spending more on their personal care products.

According to a release, 'Gigi Hadid leads the charge for a historic moment in Rabanne’s fragrance history, representing an uncompromisingly fearless femininity within a powerful new fragrance made luminous by gold.'

Rabanne Million Gold For Her Utilizes Musk Notes to Unlock Next Generation of Femininity

Rabanne Million Gold For Her fragrance offers a top nose of rose, heart notes of white flowers bouquet and base note of mineral musk.

Mint

Reflections of a Retired Flavorist Before He Forgets.

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