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5 Results
Type: Podcast
Section: Fragrance
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[podcast] Digitized Products Augment Sensory Reality
"Digital devices can interact with and be personalized for consumers," says Charles Spence, Ph.D. "There are many brands working in this space. It’s mostly been in the drinks/spirits area to start, but is crossing into ice cream, fruit juices and teas. One thinks there has to be a scope to this, as well, in cosmetics and pharmaceuticals." Learn more from our seven-part podcast, sponsored by Berjé.
Dec 3rd, 2018
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[podcast] Consumers are Lured by the Right Click Closure
"Marketers ... should engage more of their customer’s senses in a rational and emotional manner. That’s how you can create more engagement with your customer," says Charles Spence, Ph.D. Learn more of his insights from our seven-part podcast series, sponsored by Berjé.
Nov 5th, 2018
Designer (27)
[podcast] AI's Evolving Role in Fragrance & Consumer Perception with Mark Knitowski
In preparation for the WPC's panel "The Perfumer's Take on Artificial Intelligence," managing editor Jenna Troyli connected with MAK E2E president, Mark Knitowski.
Jun 13th, 2024
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[Podcast] A Whiff of Scent Science With Nancy Rawson of Monell
In this episode of Two Sense, we speak with Monell's Associate Director Nancy Rawson, Ph.D., an olfactory cell biologist, to learn more about the latest research in anosmia and why smell is critical to our livelihoods.
Jan 30th, 2019
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[podcast] Scentbird's Sergei Gusev and Andrei Rebrov: Changing the Indie Fragrance Game
Global Cosmetic Industry spoke with two of the co-founders of Scentbird, Sergei Gusev and Andrei Rebrov, about what it takes to succeed as an indie brand in 2018, what investors are looking for and how the digital beauty revolution has helped their brand find success.
Feb 27th, 2018
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