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Givaudan Partners with 1688.com in China

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The webstore will integrate Givaudan’s digital marketing and digitalization capabilities and its perfumery teams.

Givaudan has expanded its ingredient and fragrance e-commerce offering in China through the opening of its flagship business-to-business store on the wholesale website, 1688.com.

Related: Givaudan Announces Partnership with Tmall

The partnership is a first for Givaudan in Asia and for its fragrance and beauty division, globally.

The webstore will integrate Givaudan’s digital marketing and digitalization capabilities and its perfumery teams. It will feature fine fragrances and active beauty ingredients alongside a mix of natural, nature-derived and wellness-centric fragrances that have the potential to enhance mood and well-being, per Givaudan.

Technologies that will be available through the platform include Givaudan’s Dreamscentz and Vivascentz range.

The partnership follows Givaudan's partnership with Tmall to offer rapid fragrance development for the China market.

Ben Webb, regional head of fragrances APAC, Givaudan, said, "This partnership underscores the importance of the digital innovation in Givaudan’s 2025 growth strategy. These digital capabilities are pivotal in expanding customer reach, while providing current and future clients with an extensive and efficient digital business service model that has the tools and insights to support sustainable growth through the digital sphere.”

Yaling Li, Givaudan's head of fragrances China and Korea, said, “Partnering with 1688.com will expand our reach amongst the growing gamut of local, regional and niche brands in China. With a presence on 1688.com, we look to grow the portfolio of products and innovations through a deep commitment that includes a combination of physical supply chain infrastructure and operational excellence. This will allow us to meet minimum order quantities from as little as one kilogram and provide clients with an accelerated supply of samples.”

Wang Hai, vice president of Alibaba Group and general manager of China's domestic trade department, said, "Consumption upgrading is leading a new round of industrial upgrading. It is necessary to build a digital flexible supply chain. From upstream industrial raw materials to downstream consumer experience, it is an inevitable trend to use the consumer-to-manufacturer manufacturing system to adapt to branding and personalized needs."

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