Oldvine Fragrance, the first global luxury fragrance brand from a Black female floral designer, has launched its first line of fragrances. Oldvine collaborated with Firmenich to create this inaugural line.
Meadow Bloom, an eau de parfum, is inspired by the natural beauty of the San Francisco Bay area where founder, Itika Oldwine Grimble grew up. The fine fragrance features freesia, water and vanilla orchid and retails.
The brand has also launched two 8 oz candles: Find Your Zen and Bridal Bouquet.
Perfumer & Flavorist+'s managing editor, Jenna Rimensnyder, connects with Oldvine Fragrance, Itika Oldwine Grimble, to discuss the line's launch, working with Firmenich and much more. Happy listening!