April 2024

Time to discover innovative uses for natural extracts, a perfumer’s notes on formulating with pyrazines, better-for-you flavors and insight into WPC 2024! Don’t miss industry updates and insights from seasoned professionals in the April issue.

Perfumer & Flavorist+ April 2024

April 2024

Puris' sourcing strategy involves acquiring buchu plant material from diverse regional farmers and meticulously identifying chemotypes.

Puris Perspectives: Formulating with Buchu Oil

Fried onion flavors are similar to fried garlic flavors, but a little more restrained. One hundred ppm works well.

trans-2-Dodecenal in Savory, Citrus, Fruit, Dairy & Other Flavors

You can find footage from our travels by following P&F+ on LinkedIn, Facebook and Instagram.

On the Road with Perfumer & Flavorist+

Haffenden shares, 'My career in the food and beverage industry has always centered on the innovative application of flavors, a path significantly shaped by mentors who championed boundless exploration.'

Chief Flavorist Luke J.W. Haffenden, Ph.D., Talks Trends of Interest & Industry Journey

The dsm-firmenich principal perfumer shares their journey to fragrance and their experiences during tenure.

Principal Perfumer Gabriela Chelariu Shares Projects Wins & Industry Insights

The #fragrancetok movement on TikTok has created a renewed craze for fragrance exploration, especially among younger consumers.

How Gen Z and Social Media are Changing the Fragrance Game

The “Better for You” market is expanding exponentially — thanks to a younger generation of consumers who continue to push the envelope and demand more out of everything they eat and drink.

How to Stay on The Cutting Edge of Better-For-You Flavor Formulation

Guarana is a rich source of methylxanthine, which is responsible for its stimulating and cognitive effects, as well as polyphenols such as tannins, catechins, epicatechins and procyanidins B1 and B2.

From Art to Applied Science: Natural Extracts for a Curated Sensory Experience

Perdon Rupnow reproduced one of her favorite French desserts the Paris-Brest puff pastry base garnished with hazelnut praliné and cream by using five different pyrazines to complete her vision.

A Love Letter to Pyrazines from a Perfumer

Since 2010, LUZI has continuously invested in new talents, the optimization of its business model and has aggressively internationalized, opening seven sales offices across four continents, a production facility in Malaysia and a creative lab in Paris.

LUZI Discusses Family Legacy & The Next Generation