AI-driven tools and digital technologies are reshaping and revolutionizing R&D in the cosmetics industry to accelerate market research, innovation, sustainability and more. In this podcast, sponsored by BASF, Mallika Tiwari, digital services lead, and Michael A. Lull, head of technical service, both for BASF Personal Care North America, help us uncover the efficiencies and opportunities of AI-powered tools for smarter product development.
AI-driven tools and digital technologies are reshaping and revolutionizing R&D in the cosmetics industry to accelerate market research, innovation, sustainability and more. In this podcast, sponsored by BASF, Mallika Tiwari, digital services lead, and Michael A. Lull, head of technical service, both for BASF Personal Care North America, help us uncover the efficiencies and opportunities of AI-powered tools for smarter product development.
For example, Tiwari highlights, “AI-powered tools are transforming early product development stages like trend analysis, market mapping and benchmarking.” Lull adds that AI has simplified and expedited data collection and analysis, stating: “Tasks that once took days or weeks can now be streamlined, fueling faster innovation and speed to market.”
In the present discussion, they offer insights into advanced platforms like BASF's D’Lite, which supports formulators from beginning to end — i.e., discovering consumer trends and portfolio gaps, to ensuring label compliance for major retailers like Sephora, Target and others. What's more, such tools can promote sustainability by quickly identifying replacement ingredients that meet given parameters, and reducing the number of test batches formulated.
Listen now to learn how AI is changing the game, and how BASF’s digital services unlock endless possibilities for formulators.
